ICP La Maison London
PSG LIMITED is Paris Saint-Germain's creative platform that celebrates Parisian culture and the club's DNA through bold, limited-edition collaborations combining food, design, fashion, and art, going beyond traditional football merchandising.
ICP La Maison London will mark the exclusive preview of PSG LIMITED #2, a new drop celebrating creativity, craftsmanship and contemporary Parisian culture.
Blending 1970s influences, 1990s hip-hop culture and contemporary streetwear, Walk in Paris is more than a label — it is a modern and engaged creative collective with a strong visual language. For Paris Saint-Germain, the brand revisits its signature codes through a Varsity Jacket, T-shirt, scarf and the iconic beret-cap hybrid.
Founded in Paris by designer Clémence Cahu, CAHU is known for its clean design, signature PVC material and limited-edition production. This exclusive all-over edition — a first for the brand — introduces CAHU’s first gender-neutral model, designed for a nomadic and versatile urban lifestyle.
Renowned for its hand-embroidered accessories blending elegance, humour and poetry, Macon & Lesquoy brings its unique craftsmanship to Paris Saint-Germain. Inspired by football culture, Champions League victory and Paris itself, this limited-edition collection of handmade pins is designed to adorn scarves, beanies or jackets.
Paris-based Franco-Dutch artist Pieter Ceizer transforms typography into precise, playful sculptures. His artistic interpretation of the PSG logo takes shape as a steel typographic landscape, presented in red, two shades of blue and two tones of gold, illuminated from behind
by a celestial light inspired by the Eiffel Tower. Minimalist and powerful, the piece embodies pride, victory and the spirit of “Ici C’est Paris” through a limited-edition art object.
Conceived as a space for discovery and personal expression, the Concept Store features an embroidery station developed as part of the Paris Saint-Germain x From Future collaboration, enhanced by the expertise of Savoir-Faire Paris, alongside a customisation workshop imagined with Paris-based Atelier La Pieuvre, inspired by London’s creative energy. An exclusive collection brings together Victorian-inspired typography and a graphic reinterpretation of the Union Jack, allowing visitors to create unique, personalised pieces. The London Sneaker School completes this offering with personalised sneaker sales and customisation workshops. La Maison also presents, in exclusivity, 50 limited-edition skateboards, each featuring an original poem signed by James Massiah.
The Concept Store also showcases several of the Club’s most emblematic collaborations, including Paris Saint-Germain x XO, the lifestyle collection born from the meeting between Paris Saint-Germain and The Weeknd, Paris Saint-Germain x Stanley 1913, and Paris Saint-Germain x Astro Boy, with a sculpture created in collaboration with Leblon Delienne. An original Art Toy by Edgar Plans, blending his distinctive visual universe with that of Paris Saint-Germain and Kevin Durant, is also on display.
