From the pitch to the Club's official stores, and from the Parc des Princes to the PSG Campus, this collective mobilisation will come to life throughout October through a wide range of awareness and fundraising initiatives. All share the same ambition: turning the Club's commitment into meaningful action for the benefit of patients.
The Club's teams leading the campaign on the field
Paris Saint-Germain's professional teams will wear specially designed Pink October kits during selected fixtures throughout the month of October.
Created as a symbol of this collective commitment, these jerseys reinterpret the Club's iconic visual identity through the campaign's signature pink ribbon, a Qatar Airways logo redesigned in a pink gradient, and player names and numbers displayed in matching pink. This exclusive design will make every match a powerful moment of awareness.
The campaign will be brought to life through four flagship Pink October events:
Paris Saint-Germain Handball vs. Fenix Toulouse Handball, Saturday, October 10 at 7:00 p.m.;
Paris Saint-Germain Women's Team vs. OL Lyonnes, Saturday, October 17 at 9:00 p.m.;
A dedicated Paris Saint-Germain Judo training session, on October 21, during which the Club's judokas will wear the jersey specially designed for the Pink October campaign;
Paris Saint-Germain vs. Olympique Lyonnais, Sunday, October 25 at 8:45 p.m.
Across the Club's venues, supporters will experience Pink October through dedicated branding, themed photocall areas, badge distribution, special food and beverage offerings, and a range of awareness activities.
Supporters at the heart of the campaign
Throughout the month, supporters will also have the opportunity to contribute directly to this solidarity campaign.
A limited edition of Pink October jerseys, together with signed collector's items from the Club's men's, women's and handball teams, will be available on Paris Saint-Germain's online shop and in the Club's official stores. Supporters will also have the opportunity to make a charitable donation through an in-store checkout giving programme.
The jerseys worn by the professional teams during the dedicated Pink October fixtures will also be auctioned as part of a charity sale.
Finally, an online charity raffle will run from October 1 to October 31 and will be promoted across the Club's stadiums and digital platforms. Participants will have the chance to win a range of exclusive prizes, including a signed Pink October jersey offered by Qatar Airways, premium Paris Saint-Germain match experiences provided by Visit Qatar, Visit Rwanda and Beyond Developments, as well as a selection of gifts generously donated by Club partners supporting the campaign, including Accor, Haier, Zing Coach, WHOOP, Stanley, Snipes, Zumub, Nike, Nuna and Potel & Chabot.
Pink October across every Paris Saint-Germain venue
Beyond the competitions, the campaign will extend across all Paris Saint-Germain sites.
Throughout the month, the Stadium Tour will offer a dedicated Pink October experience. On October 5, La Ligue contre le cancer will host an awareness stand open to all visitors.
The Club's employees will also play an active role in the campaign through awareness materials and prevention initiatives organised at the Parc des Princes, the PSG Campus and the Club's headquarters, in partnership with La Ligue contre le cancer.
Turning the Rouge & Bleu mobilisation into meaningful support for patients
Beyond raising awareness, every initiative carried out throughout Pink October shares one common goal: providing tangible support for patients and their loved ones.
All funds raised during the campaign will be donated to the AP-HP.Sorbonne Université Hospital Group, to support programmes developed by Tenon AP-HP Hospital and Pitié-Salpêtrière AP-HP Hospital, through an agreement with the Paris Saint-Germain Endowment Fund. The funds will help finance concrete initiatives, including staff training, family-friendly spaces and essential supportive care services throughout the treatment journey, such as adapted physical activity, meditation, beauty care and hairdressing sessions.
The campaign will conclude on October 31. A cheque presentation ceremony reflecting the provisional amount raised* will take place during the Paris Saint-Germain vs. Troyes match on November 7, symbolising the culmination of this collective mobilisation.
Find here the campaign video as well as the pictures for Pink October
About Qatar Airways
A multiple award-winning airline, Qatar Airways continues to be synonymous with excellence, receiving for the 13th time Skytrax’s ‘World’s Best Business Class’ award, and the ‘World's Best Business Class Airline Lounge’ for the eighth time. As the leading connector in the region, Qatar Airways is now the 14-time winner of the ‘Best Airline in the Middle East’ award. The airline has advanced its services across the Middle East this winter season, increasing its daily flights by 14 per cent.
Along with continuing to retain its 5-Star Airline Rating, Qatar Airways has received a global-first recognition of the ‘World’s Best Onboard Wi-Fi’ by Skytrax this year. The accolade recognises Qatar Airways’ Starlink connectivity rollout on over 150 widebody aircraft, connecting more than 25 million passengers to date with up to 340 daily Starlink-enabled flights. Globally, Qatar Airways remains the unprecedented nine-time winner of Skytrax ‘World’s Best Airline’ title.
This winter, Qatar Airways will fly to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport. The airport has been recognised as the ‘Best Airport in the Middle East’ for 11 consecutive years, as well as ‘World’s Best Airport Shopping’ for the third year in a row by Skytrax. Hamad International Airport has previously been named the ‘World’s Best Airport’ by Skytrax three out of the past six years.
Qatar Airways received the 2025 Platinum performance recognition by Cirium, the leading aviation analytics organisation, for its reliability and operational performance. The recognition is a testament to the airline’s unwavering commitment to providing seamless and proven operations as part of its award-winning passenger experience.
Qatar Airways was the first Airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
For further information, visit the Qatar Airways website or the Qatar Airways mobile app.
About PSG for Communities
PSG For Communities is the banner that brings together and embodies Paris Saint-Germain’s social and community commitments, carried out, depending on the initiative, by the Paris Saint-Germain Foundation, created in 2000, and/or the Paris Saint-Germain Endowment Fund, launched in 2013.
The Endowment Fund works to support children, young people and communities facing hardship through initiatives with a strong social impact. In particular, it delivers educational, sports-based and community programmes in France and internationally, using sport and its values as tools for learning, personal development and solidarity.
Through the initiatives carried out under the PSG For Communities banner and its four flagship programmes – Allez les filles!, L’École Rouge et Bleu, La Cantine Solidaire and One Team – the Endowment Fund harnesses the power of sport to support those who need it most.