Designed as a social hub where people come together, the Maisons will promote the Parisian art of living through immersive experiences combining sport, music, fashion, art and gastronomy, carried by the energy of California and the effervescence of New York.
From the trophy room, where the titles won by Paris Saint-Germain in 2025 will be displayed, to the PSG Focus Studio, which will offer an immersive experience with Rebalance technology, used by the Club's athletes to optimise their recovery, visitors will be invited to dive into the heart of the Rouge & Bleu universe. Live performances, get-togethers and cultural events will take place throughout the week.
Each Maison will also host a concept store, a café and La Table, a tasting area, which will showcase French gastronomy through the presence of chef Alexis Bijaoui in Los Angeles and the Early June restaurant in New York. PSG Labs will also set up a dedicated space within each venue to host themed sessions on athletic performance, fan engagement, artificial intelligence, and well-being. These spaces will serve as meeting places for entrepreneurs, investors, and partners, as well as athletes, creators, and technology leaders.
Los Angeles: when the Parisian art of living meets Californian pop culture
The Maison Los Angeles is taking up residence at the Hollywood Athletic Club, located in one of the city's most emblematic venues. Inspired by the artistic effervescence of Hollywood, and by the singular energy of the Californian coast, this first American stop offers an immersive experience combining sport, culture, music and lifestyle.
On the ground floor, the concept store features several exclusive collaborations, including a capsule collection with the iconic American-Mexican band Fuerza Regida, formed in California, as well as special collections and a customization area where visitors can create one-of-a-kind pieces.
The experience continues at Café Visit Rwanda, designed as a cultural and entertainment hub, with live entertainment throughout the day.
Throughout the week, visitors can also enjoy sports and creative activities adapted to all ages in the Playground, a living space with video games, Formula 1 simulators, Spikeball, or an Art & Drawing area dedicated to creativity and artistic expression.
Upstairs, the Beyond Wellness Room is a true temple of well-being inspired by the atmosphere of Los Angeles, where pilates, yoga and sound healing classes are available to reserve.
Ici C’est Paris La Maison - Los Angeles
📅 Open from 11 to 14 June
📍 Hollywood Athletic Club, 6525 Sunset Blvd, Los Angeles, CA 90028, USA
🕙 Opening hours : 11:00 AM to 8:00 PM
🎟️ Free access open to all, some experiences upon prior registration and subject to availability
The full program will be unveiled soon on the dedicated website:
New York: urban culture as a field of expression
After Los Angeles, Ici C'est Paris La Maison New York is taking over Union Square, one of the most dynamic and creative neighborhoods in Manhattan.
A true immersion in the creative effervescence of the Big Apple, this second American stop offers several exclusive experiences inspired by the city's cultural and artistic universe.
From the moment they arrive, visitors step into a lively space with a distinctly New York-inspired aesthetic, before exploring a concept store featuring a range of new collaborations. Among them is a capsule collection developed with Awake NY, a Queens-based brand that celebrates the cultural diversity of the urban landscape.
The space also hosts an immersive Gaming Room upstairs installed in a train inspired by the mythical New York subway, a nod to one of the city's most emblematic symbols. At the same time, the Beyond Wellness Room offers a well-being interlude through various Do It Yourself workshops, combining candle making and an introduction to aromatherapy.
Several key moments will shape the program throughout the week.
Ici C’est Paris La Maison - New York
📅 Open from 17 to 21 June
📍 Union Square, 31 E 17th St, New York, NY 10003, USA
🕙 Opening hours: 11:00 AM to 8:00 PM
🎟️ Free access open to all, some experiences upon prior registration and subject to availability
The full program will be unveiled soon on the dedicated website:
Paris Saint-Germain expands its reach in the United States
In June 2025, the PSG House in Los Angeles attracted more than 10,000 visitors, confirming the growing enthusiasm around the Club and its growing footprint in the American sporting and cultural landscape.
"The United States is an essential part of Paris Saint-Germain's international development strategy. With Ici C'est Paris La Maison, our ambition is to create cultural and immersive experiences capable of bringing fans together around the passion for football, while expressing the Club's unique identity through fashion, music, and art. After the incredible success in Los Angeles last year, we are very happy to return to the United States with two new stages designed as real places of life, meeting and expression for our communities.”
These events also mark a major summer for international football in the United States, providing Paris Saint-Germain with a unique opportunity to continue to showcase its identity to fans around the world.
Over the years, the Rouge & Bleu have developed a solid network of 20 official PSG Fan Clubs, as well as PSG Academies spread across 6 American states. True pillars of Paris Saint-Germain's international influence, these communities actively contribute to the Club's local roots and participate in its development, while promoting young talent.
As the club of the New Generation, Paris Saint-Germain aims to consolidate its presence in the United States in the long term, driven by the growing interest of American fans in sports, fashion, culture and entertainment.
More information to come
The collaborations and highlights of the program of the American stages of the Ici C'est Paris La Maison will be unveiled soon.