Paris Saint-Germain brings ICI C'EST PARIS LA MAISON to Tokyo for a new international chapter
The Club•
From May 2 to 5, during Japan’s Golden Week, one of the country’s most vibrant and widely celebrated periods of the year, Paris Saint-Germain takes over the Media Department Building in the heart of Tokyo’s vibrant Shibuya district, unveiling its signature experiential venue, Ici C’est Paris La Maison. An immersive space designed to connect with Japan’s cosmopolitan audience, celebrating the Club’s creative universe at the crossroads of sport, culture, and the Parisian art of living.
ICI C’EST PARIS - LA MAISON TOKYO
📅 Open from May 2 to 5
📍19-3 Udagawacho, Shibuya, Tokyo 150-0042
🕙 Opening hours : 11:00 AM to 9:00 PM
🎟️ Free admission, open to all. Some experiences require prior registration, subject to availability.
The full program will be revealed soon on the dedicated website.
An immersion into the Paris Saint-Germain universe in the heart of Tokyo
Following Los Angeles, Doha, and London, Paris Saint-Germain continues the international rollout of Ici C’est Paris La Maison with a new installation in the Japanese capital.
Conceived as a meeting point between two major creative capitals, this new edition brings together Parisian elegance and Japanese aesthetics within a contemporary scenography spanning three floors, combining warm materials, clean lines, and local architectural influences.
A three-level space inspiring creative play and connection
From the moment they enter, visitors are immersed in a dynamic environment dedicated to movement and play. A Playground, designed for all audiences, features a 1v1 football cage, a gaming area with multiple consoles, and an F1 simulator, all set within a warm, wood-inspired atmosphere. On the same level, a Training Room, where guests come to train mind, body and spirit. This multi-purpose space is dedicated to unique programming that varies from yoga, fitness and sound healing to PSG Labs Hack-A-Thon, Masterclasses and entertainment evenings open to the public.
The first floor celebrates the Parisian art of living and the Club’s creativity. The Ici C’est Paris Café offers a Paris-inspired experience in collaboration with La Brûlerie de Belleville, a Parisian coffee roaster also present in Tokyo, alongside major references such as Maison Kayser, embodying the very best of French savoir-faire. This culinary experience will be enhanced in the evening by DJs and participatory experiences, creating a unique atmosphere for visitors each night.
La Maison also features a Concept Store showcasing exclusive collections and artistic collaborations bringing together French and Japanese talents, including BEY, Nakaki Pantz, EDIFICE, Needles, and Pieces Uniques. A customization space, led by Atelier La Pieuvre, allows visitors to create unique pieces. As in London, a Focus Studio will offer an immersive experience through Rebalance technology, used by Paris Saint-Germain athletes to enhance recovery, balance, and overall well-being, accessible by reservation. The floor will also give the exclusive opportunity to see all of the Club’s six iconic trophies showcased in an artistic display that begs of photo taking.
The second floor offers a more exclusive and sensory experience. The Bistro celebrates the meeting of traditional French bistro cuisine and Japanese terroir, featuring a residency by Bistro Paul Bert, one of Paris’s most renowned institutions of classic French cuisine, alongside unique collaborations with local chefs and restaurants.
Continuing to showcase Paris Saint-Germain's creativity worldwide
Rooted in Paris, Paris Saint-Germain draws on the capital’s unique energy to shape an identity that extends far beyond sport. Fashion, music, art, gastronomy, and sport are all areas of expression that the Club continuously reinterprets and projects internationally.
After Los Angeles, Doha, and London in 2025 and 2026, Ici C’est Paris La Maison continues its global rollout in Tokyo, illustrating the Club’s ability to establish itself in major international capitals while engaging with local cultures and asserting its Parisian DNA.
“Japan plays a strategic role in Paris Saint-Germain’s international development, a commitment built for over a decade, marked by the opening of three boutiques, five PSG Academy training sites, and summer tours in the country in 2022 and 2023. Beyond football, we share a common sensitivity for creativity, aesthetics, and innovation. Paris and Tokyo are two capitals where art, culture and lifestyle intersect, shaping unique creative universes. With Ici C’est Paris La Maison Tokyo, we have imagined a space at the crossroads of these two energies, where Parisian art de vivre meets Tokyo’s creativity. This initiative reflects our ambition to create experiences that go beyond sport and to strengthen our long-term connection with our Japanese fans.”
