From the pitch to the Club's official stores, and from the Parc des Princes to the PSG Campus, this collective mobilisation will come to life throughout October through a wide range of awareness and fundraising initiatives. All share the same ambition: turning the Club's commitment into meaningful action for the benefit of patients.
The Club's teams leading the campaign on the field
Paris Saint-Germain's professional teams will wear specially designed Pink October kits during selected fixtures throughout the month of October.
Created as a symbol of this collective commitment, these jerseys reinterpret the Club's iconic visual identity through the campaign's signature pink ribbon, a Qatar Airways logo redesigned in a pink gradient, and player names and numbers displayed in matching pink. This exclusive design will make every match a powerful moment of awareness.
The campaign will be brought to life through four flagship Pink October events:
Paris Saint-Germain Handball vs. Fenix Toulouse Handball, Saturday, October 10 at 7:00 p.m.;
Paris Saint-Germain Women's Team vs. OL Lyonnes, Saturday, October 17 at 9:00 p.m.;
A dedicated Paris Saint-Germain Judo training session, on October 21, during which the Club's judokas will wear the jersey specially designed for the Pink October campaign;
Paris Saint-Germain vs. Olympique Lyonnais, Sunday, October 25 at 8:45 p.m.
Across the Club's venues, supporters will experience Pink October through dedicated branding, themed photocall areas, badge distribution, special food and beverage offerings, and a range of awareness activities.
Supporters at the heart of the campaign
Throughout the month, supporters will also have the opportunity to contribute directly to this solidarity campaign.
A limited edition of Pink October jerseys, together with signed collector's items from the Club's men's, women's and handball teams, will be available on Paris Saint-Germain's online shop and in the Club's official stores. Supporters will also have the opportunity to make a charitable donation through an in-store checkout giving programme.
The jerseys worn by the professional teams during the dedicated Pink October fixtures will also be auctioned as part of a charity sale.
Finally, an online charity raffle will run from October 1 to October 31 and will be promoted across the Club's stadiums and digital platforms. Participants will have the chance to win a range of exclusive prizes, including a signed Pink October jersey offered by Qatar Airways, premium Paris Saint-Germain match experiences provided by Visit Qatar, Visit Rwanda and Beyond Developments, as well as a selection of gifts generously donated by Club partners supporting the campaign, including Accor, Haier, Zing Coach, WHOOP, Stanley, Snipes, Zumub, Nike, Nuna and Potel & Chabot.
Pink October across every Paris Saint-Germain venue
Beyond the competitions, the campaign will extend across all Paris Saint-Germain sites.
Throughout the month, the Stadium Tour will offer a dedicated Pink October experience. On October 5, La Ligue contre le cancer will host an awareness stand open to all visitors.
The Club's employees will also play an active role in the campaign through awareness materials and prevention initiatives organised at the Parc des Princes, the PSG Campus and the Club's headquarters, in partnership with La Ligue contre le cancer.
Turning the Rouge & Bleu mobilisation into meaningful support for patients
Beyond raising awareness, every initiative carried out throughout Pink October shares one common goal: providing tangible support for patients and their loved ones.
All funds raised during the campaign will be donated to the AP-HP.Sorbonne Université Hospital Group, to support programmes developed by Tenon AP-HP Hospital and Pitié-Salpêtrière AP-HP Hospital, through an agreement with the Paris Saint-Germain Endowment Fund. The funds will help finance concrete initiatives, including staff training, family-friendly spaces and essential supportive care services throughout the treatment journey, such as adapted physical activity, meditation, beauty care and hairdressing sessions.
The campaign will conclude on October 31. A cheque presentation ceremony reflecting the provisional amount raised* will take place during the Paris Saint-Germain vs. Troyes match on November 7, symbolising the culmination of this collective mobilisation.