For four days, from 4 to 8 July, Paris Saint-Germain took over a private mansion on Rue du Faubourg Saint-Honoré to bring to life ‘Ici C’est Paris – La Maison’, a venue designed to offer a genuine escape in the heart of the capital. Designed as an immersive experience blending sport, culture, fashion, music, innovation and lifestyle, this pop-up venue welcomed supporters, curious visitors and enthusiasts who came to share in much more than just a simple visit.
On this final day, every floor of La Maison continued to bring the Club’s identity to life through unique experiences, inspiring encounters and activities designed for all audiences.
On the third floor, the world of Paris was on display in all its forms. In a setting entirely decked out in the Club’s colours, visitors could challenge their friends in a video games lounge before giving free rein to their creativity in the customisation area. It was an opportunity to design your own ‘Ici C’est Paris’ T-shirt and discover an iconic Paris Saint-Germain collaboration, whilst chatting to artisans who blend fashion, football and craftsmanship. A few metres further on, the Champions League trophy caught everyone’s eye, offering visitors an unforgettable photo opportunity, whilst a drawing area invited everyone to express their vision of Paris and the Club.
On the second floor, it was all about inspiration and sharing. The day began with a masterclass by Macon & Lesquoy, offering a behind-the-scenes look at the creative process of a unique design house, where imagination, visual identity and craftsmanship come together. The afternoon continued with YouTube, focusing on a topic at the heart of modern sport’s evolution: the way in which Paris Saint-Germain renews its relationship with its supporters every day through content creation, new formats and the various communities that bring the Club to life around the world.
The first floor, meanwhile, put music in the spotlight with an area entirely dedicated to the collaboration between Paris Saint-Germain and XO, the record label founded by The Weeknd. Here, visitors could get a sneak preview of the club’s new away kit featuring the XO logo, a selection of collectables, and a listening room equipped with turntables, dedicated to the Canadian artist’s discography. A limited-edition ‘Ici C’est Paris’ vinyl release of Hurry Up Tomorrow rounded off the experience, before a break at the Café de La Maison.
On the ground floor, the experience continued in a setting blending Parisian architecture, street art and the Rouge et Bleu aesthetic. Between the indoor restaurant, the large terrace opening out onto the street and an exclusive space designed as a genuine living area, everyone could fully enjoy the friendly atmosphere of La Maison. Just a few steps away, the Stanley Training Lounge invited visitors to slow down with a programme of fitness sessions and wellness activities in a soothing outdoor setting.
Finally, in the basement, the Salon de Musique offered a sensory experience in which sound took centre stage. In an intimate setting, visitors were treated to exclusive listening sessions and a musical selection curated by Paris Saint-Germain, once again illustrating the Club’s commitment to telling its story through all forms of creativity.
Over four days, ‘Ici C’est Paris – La Maison’ embodied a modern vision of Paris Saint-Germain: a club that extends beyond the pitch to build bridges between sport, culture, fashion, music, innovation and wellbeing. A unique experience, open to all, which enabled thousands of visitors to experience Paris Saint-Germain in a different light, in the heart of Paris.
