PSG Café welcomes La La Land, America's iconic Coffee Shop brand, for its first-ever exclusive residency

Paris Saint-Germain today launches the very first residency at PSG Café. From July 1 to July 12, the Club welcomes La La Land Cafe, the Texas-born brand that has become one of the defining names of the new generation of coffee shops in the United States. For nearly two weeks, La La Land will take over the PSG Café beverage menu, serving its signature coffee and ceremonial-grade matcha creations alongside several exclusive drinks developed especially for this collaboration. With this inaugural residency, Paris Saint-Germain introduces a new series of collaborations that will continue to evolve throughout the seasons.

PSG Café

📍 92 avenue des Champs-Elysées, Paris 8e

🕙 Open everyday from 8AM to 7:30PM

Where Parisian Lifestyle Meets American Coffee Shop Culture

For the very first residency at PSG Café, Paris Saint-Germain has chosen to partner with La La Land, a brand that previously collaborated with the Club during Ici C'est Paris La Maison Shanghai in May.

Building on the success of that first collaboration, the two brands reunite in Paris to bring La La Land's first-ever European pop-up to life. The partnership celebrates the meeting of Parisian art de vivre and and La La Land’s distinctly optimistic take on American café culture, demonstrating Paris Saint-Germain's commitment to building bridges between cultures in line with the Club's global reach.

An Exclusive Menu by La La Land

Through July 12, La La Land will curate the entire beverage menu at PSG Café. Guests will be able to enjoy the brand's signature drinks that have made it a favorite across the United States, alongside several exclusive creations developed specifically for this collaboration.

Among them is the PSG Latte, created exclusively for the residency and available in both coffee and ceremonial-grade matcha versions. Each drink is topped with La La Land's signature cloud foam and finished with a touch of sea salt. As a nod to the Parisian lifestyle, every beverage will be served with a mini croissant, reimagining one of the capital's most iconic symbols through La La Land's distinctive universe.

The collaboration will also cross the Atlantic. Beginning June 30 and running through the end of July, the PSG Latte will be available at every La La Land location across the United States, giving American guests the opportunity to experience this exclusive collaboration with Paris Saint-Germain.

PSG Café Reinforces Its Position as a Destination for Culture and Collaboration

Since opening in March, PSG Café, the Club's first permanent venture into the food and beverage sector, has quickly become a destination of choice for supporters, Parisians, and international visitors alike, who come together to enjoy its high-quality offerings and warm, welcoming atmosphere.

With the launch of this first residency, Paris Saint-Germain opens a new chapter for PSG Café, reinforcing its ambition to make it a place where people meet, discover new experiences, and exchange ideas across cultures bringing together sport, gastronomy, and lifestyle.

This inaugural residency also marks the beginning of an ongoing program that will continue to grow throughout the seasons, bringing together renowned figures from the French culinary scene, emerging talents, and international brands that share the same passion for celebrating culture through original and indulgent creations.