Paris Saint-Germain unveils the programme for Ici C'est Paris – La maison

From 4 July, Paris Saint-Germain will open the doors of Ici C'est Paris – La Maison, a unique pop-up destination in the heart of Paris, just moments from the Champs-Élysées. Ahead of its public opening, the Club today unveils the full programme for the event. Over five days, from 4 to 8 July, Parisians and visitors from around the world will be invited to enjoy a free programme bringing together sport, art, music, innovation, gastronomy and wellbeing, reflecting the Club's ambition to create a dialogue between football and contemporary culture.

Conceived as a house open to the city, each floor reveals a different facet of the Paris Saint-Germain universe. From artistic collaborations and immersive experiences to innovation, gastronomy and inspiring conversations, the programme invites visitors to discover the Club's identity far beyond the pitch.

ICI C’EST PARIS – LA MAISON

📍 73 rue du Faubourg Saint-Honoré, Paris 8^th arrondissement

📅 From 4 to 8 july 2026

🕙 Open to the public from 10am to 8pm

🎟️ Free access and open to all, with some experiences requiring prior registration

Discover the full programme and registration details:

An immersive journey through sport, culture and creativity

Throughout the week, visitors will be invited to explore the different spaces of La Maison and discover the many dimensions that shape the Paris Saint-Germain brand today.

Upon arrival, guests will be welcomed by a new site-specific installation created by French artist Rero. Displayed across the façade of La Maison, the artwork takes the form of a series of flags reimagined in the colours of the nations represented by Paris Saint-Germain players currently competing in the FIFA Club World Cup. The installation celebrates both the Club's Parisian roots and its international reach.

On the first floor, visitors will discover one of the highlights of this edition: a space entirely dedicated to the new PSG x XO collaboration with The Weeknd's creative label. Guests will enjoy a world-exclusive first look at the new co-branded customization for Paris Saint-Germain's official Away jersey, available since 27 June.

Designed as an immersion into The Weeknd's creative universe, the space will also feature a listening lounge. Equipped with vinyl turntables, it will invite visitors to rediscover the artist's discography in an environment dedicated to music appreciation and discovery. A limited-edition Ici C'est Paris pressing of Hurry Up Tomorrow, alongside a curated selection of The Weeknd's most iconic albums, will also be on display.

Extending La Maison's cultural journey, a dedicated programme will animate the five-day event with DJ sets, live music, comedy performances and immersive sound experiences taking place in the Salon de Musique.

To continue celebrating Paris Saint-Germain's historic season, the UEFA Champions League trophy will also be on display on the same floor before visitors enter the Creative Space, where they will be invited to contribute to a collaborative mural created especially for the occasion.

A place for ideas and innovation

The second floor will showcase the worlds of innovation and creativity.

The Beyond Vision Atelier will bring together designers, entrepreneurs, artists and creatives through a programme of masterclasses and conversations. Graphic designer Yorgo Tloupas, Gilles Poplin, Director of Penninghen School, DJ MYD, alongside representatives from Pinterest, Curated By, Immersiv, Skyrock, Macon & Lesquoy, YouTube and Feng Shui experts, will share their perspectives on new forms of creativity, innovation, wellbeing and storytelling.

PSG Labs will host a dedicated innovation hub designed to connect entrepreneurs, technology companies, investors and partners. Focused on artificial intelligence, robotics and sports innovation, the programme will feature daily investor brunches, masterclasses, fireside chats, and presentations by startups and scale-ups.

The programme will revolve around three flagship events: Sport & Performance Innovation Day on 6 July, Acceleration Day on 7 July and Growth Day on 8 July, each dedicated to partnerships, international expansion and growth across the worlds of sport, lifestyle and technology.

Create, play and celebrate the Rouge & Bleu universe

On the third floor, L'Atelier will bring together a series of exclusive collaborations that reflect the ongoing dialogue between Paris Saint-Germain and the worlds of creativity, design and craftsmanship. Original artworks, limited editions and exclusive creations will demonstrate how the Club continues to enrich its cultural identity through collaborations with international artists and creators. Highlights include the very first collection created with Tradman's Bonsai, a numbered and signed exclusive print by Pieter Ceizer, a bespoke dinnerware set designed by artist Johanna Tordjman, a dried flower bouquet created with the Désirée Fleurs collective, and an exclusive skateboard deck by ICON.

The space will also pay tribute to previous international editions of Ici C'est Paris – La Maison through a curated selection of pieces from collaborations with Walk in Paris, Defective Garments, Awake, Fuerza Regida and the Droplet incense gift set. A dedicated customization station will also allow visitors to leave with a one-of-a-kind creation.

The opening weekend will also feature a series of creative activities open to all, including a Football Design workshop, a custom grillz workshop, and a Flash Tattoo station offering designs created by Pieter Ceizer especially for La Maison.

Visitors will also be able to enjoy a dedicated gaming area featuring video game consoles and an F1 racing simulator.

Wellbeing, gastronomy and the Parisian art of living

As the Parisian art of living is an essential part of its identity, Ici C'est Paris – La Maison will also place gastronomy at the heart of the experience. Throughout the week, a series of guest chefs will present original culinary creations blending Parisian cuisine with inspirations drawn from the different cities that have hosted previous editions of La Maison.

On the first floor, Le Café will become one of La Maison's key gathering places, welcoming Brûlerie de Belleville, the Parisian coffee roaster already featured during the London and Tokyo editions, alongside the renowned Maison Dalloyau. Visitors will enjoy a curated selection of coffees, beverages and culinary creations specially developed for the occasion, extending the experience of the Parisian art of living in one of its most iconic expressions.

Over the weekend, visitors will be able to enjoy renowned Parisian baker and pastry chef Benoît Castel's celebrated brunch, exceptionally relocated to the mansion's garden for the occasion. Served in a relaxed and convivial setting, it will feature all the signature creations that have made it famous, including artisan breads, handcrafted pastries, homemade butters and jams, and generous seasonal dishes.

La Table will host a series of culinary collaborations with guest chefs, continuing the dialogue between Parisian gastronomy and the international inspirations that have shaped previous editions of Ici C'est Paris – La Maison.

Guests will have the opportunity to discover creations by Emmanuel Peña (Tarantula, Paris) on 4 July, Camille Machet & Victor Vautier (Early June, Paris) on 5 July, Jiro Hsu & Michael Janczewski (Bastard, Shanghai) on 6 July, Zoumana Meïté (Lotta, Paris) on 7 July, and Sho Miyashita (Haikara, Paris) on 8 July.

Extending this immersive and sensory experience, the Stanley 1913 Training Lounge will host a daily programme of yoga, boxing, Pilates and sound healing sessions, inviting visitors to recharge in the intimate setting of the mansion's garden.

Just a few steps away, the Focus Studio will give visitors the opportunity to experience Rebalance technology, used by Paris Saint-Germain athletes to support recovery, balance and overall wellbeing.

Giving back to communities

Ici C'est Paris – La Maison Paris will also host two initiatives led by PSG for Communities, the Paris Saint-Germain programme dedicated to extending the Club's social impact beyond the pitch and empowering the next generation.

From 29 June to 8 July, a charity raffle will support the École Rouge & Bleu project at Necker-Enfants Malades Hospital. Available online before the event and on site throughout its duration, the raffle will give visitors the opportunity to enter for €10 for a chance to win a range of exclusive Paris Saint-Germain prizes and experiences. All proceeds will go towards the creation of a permanent space within the hospital, where children will be able to take part in sports and educational activities while connecting with children from outside the hospital.

On 7 July, PSG for Communities will also host a private charity dinner to support the development of a new PSG for Communities programme in Mayotte, in partnership with SADAKA, an association committed to tackling social inequalities through art, culture and education. This initiative builds on a first artistic residency carried out jointly with the association in 2025, bringing together players from Paris Saint-Germain's women's team and young women from Mayotte.

A new gathering place for the Rouge & Bleu community

Designed as an open and welcoming destination, Ici C'est Paris – La Maison Paris brings together supporters, families, partners, entrepreneurs, artists, creators and lovers of Paris around one shared ambition: celebrating the world of Paris Saint-Germain in the city that defines its identity.

Following editions in London, Doha, Tokyo, Shanghai, New York and Los Angeles, the Club continues to expand its global presence at the crossroads of sport, culture and lifestyle, while strengthening the bond that unites it with its worldwide community.