Through We Ride Paris, Paris Saint-Germain continues to develop innovative sporting experiences that bring together an ever-growing community around the values of sharing, self-improvement and solidarity.
More than a cycling challenge, We Ride Paris celebrates the power of sport to build bridges between disciplines and communities in support of meaningful causes.
The We Ride Paris launch video is available here:
Visual assets can be downloaded here:
About PSG for Communities
PSG For Communities is the banner that brings together and embodies Paris Saint-Germain’s social and community commitments, carried out, depending on the initiative, by the Paris Saint-Germain Foundation, created in 2000, and/or the Paris Saint-Germain Endowment Fund, launched in 2013.
The Endowment Fund works to support children, young people and communities facing hardship through initiatives with a strong social impact. In particular, it delivers educational, sports-based and community programmes in France and internationally, using sport and its values as tools for learning, personal development and solidarity.
Through the initiatives carried out under the PSG For Communities banner and its four flagship programmes – Allez les filles!, L’École Rouge et Bleu, La Cantine Solidaire and One Team – the Endowment Fund harnesses the power of sport to support those who need it most.
About Xana Foundation
Xana Martínez Cullell is at the heart of and the inspiration behind this family-run, charitable, non-profit foundation, whose Board of Trustees shares the same values, objectives and family ties, as it is made up of members of Xana’s family.
Established in Barcelona in November 2023, the Foundation is committed to working with dedication, rigour and compassion to support families affected by the illness of a child.
About Groupama-FDJ UNITED Cycling Team
Founded in 1997 by Marc Madiot and now led by Thierry Cornec, Groupama-FDJ UNITED has competed at the sport's highest level as a UCI WorldTeam since 2012. Backed by its long-standing partners Groupama and FDJ UNITED, it is France's leading team in the international peloton. Renowned for its development pathway — through its feeder squad, La Conti Groupama-FDJ UNITED — and for its ethical commitment as a member of the Mouvement Pour un Cyclisme Crédible (Movement for Credible Cycling), the team relies on a new generation of leaders headed by Romain Grégoire.
About WHOOP
WHOOP delivers a wearable membership to help people live healthier, longer lives and unlock extraordinary potential. Through a powerful 24/7 wearable with a 14-day battery life, WHOOP provides intelligent health guidance across sleep, recovery, strain, fitness, and longevity. The health platform includes an FDA-cleared ECG, a Healthspan longevity feature, Blood Pressure Insights, and Advanced Labs blood biomarker analysis. Research shows that people who wear WHOOP daily log more than 90 additional minutes of exercise per week, get over two extra hours of sleep, and have 10% higher heart rate variability.
Trusted by millions of members worldwide including athletes, global leaders, military operators, executives, and artists, WHOOP has become a modern symbol of disciplined, intentional living. WHOOP was founded in 2012 and is headquartered in Boston. The company has raised more than $9400 million in venture capital, ships to 56 countries, and operates in six languages. To learn more or start a one-month free trial, visit and connect with WHOOP on Instagram, X, Facebook, LinkedIn, and YouTube.
About Wilier Triestina
Founded in 1906, Wilier Triestina is one of Italy’s most historic cycling brands. Based in Rossano Veneto (Vicenza), the company designs and manufactures high-performance road, gravel, and mountain bikes, combining Italian craftsmanship, technological innovation, and over a century of racing tradition.
Guided by its Culture of Speed, Wilier Triestina continues to develop bicycles that combine performance, innovation, and design, serving both professional athletes and passionate cyclists around the world.
About Zwift
Zwift is the fitness company born from gaming. We’re dedicated fitness enthusiasts, experienced video game developers, and disruptive thinkers. Play is in our DNA and we know fun fuels results.
Zwift utilizes massively multiplayer online gaming technology to create rich, 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London, New York, and Paris as well as our very own Watopia.
Our app connects wirelessly to exercise equipment: bike trainers, treadmills, and more, so your real world effort powers your avatar in the game.
From friendly races to social rides and structured training programs, Zwift unites a diverse community in pursuit of a more fun, immersive and social fitness experience.
