An original creation bridging Art and Sport
Designed at the intersection of sport, art and fashion, this exclusive pre-match kit is the result of a new collaboration with Paris-based designer Emeric Tchatchoua, with whom Paris Saint-Germain has collaborated on several occasions since February 2022.
Once again, this collaboration reflects a shared vision: pushing the boundaries of creativity and positioning football as a true platform for cultural expression.
Unveiled for the first time on January 21 during Paris Fashion Week, at the 3.Paradis runway show, this new pre-match shirt highlights Paris Saint-Germain’s ability to establish itself at the crossroads of contemporary creation, fashion and lifestyle.
A jersey showcased at Art Basel Qatar, the newest edition of the world-leading Modern and contemporary art event
This initiative forms part of the ongoing partnership between the Club and Art Basel, one of the most prestigious events in the global contemporary art calendar.
Following activations during Art Basel Paris last October, Paris Saint-Germain and Qatar Airways now unveil this new collaboration, created in anticipation of the Fair’s first-ever edition in Doha, from 5 to 7 February 2026.
Qatar Airways is the Official Airline Partner and Official Principal Partner of Paris Saint-Germain, and a Premium Partner of Art Basel.
The partnership with Paris Saint-Germain and Qatar Airways is a further expression of a shared ambition to celebrate creativity, innovation and the dialogue between art and sport on an international scale.
Discover the jersey and the photo selection :
This new collaboration with Emeric Tchatchoua is part of a long-term creative relationship with a Paris-based talent who brings art, fashion and contemporary culture into dialogue. Through this shirt, Paris Saint-Germain reaffirms its ambition and cultural authenticity: making the Club a space for expression where football becomes a platform for creativity and influence, far beyond the pitch. Our Club does not appropriate culture — it respects it and collaborates with its legends.
On this unique shirt, I reworked the ‘Paris’ typography with an ‘R’ inspired by Ruff Ryders, a cornerstone of global hip-hop culture. This gesture would not have been possible without Swizz Beatz, a major and inspiring creative figure. To do this through a new collaboration with Paris Saint-Germain, my club at heart and the club of my hometown, is both an honour and a great source of pride.
About Paris Saint-Germain
Founded in 1970 and crowned UEFA Champions League winners for the first time in 2025, Paris Saint-Germain (PSG) is France's most successful sports Club and a leading force on the European stage. Under Qatar Sports Investments (QSI) ownership since 2011, PSG has grown into a multi-sport institution, excelling in men’s and women’s football, handball, judo, and Esports. In 2022, U.S.-based Arctos Partners invested in the Club to support its long-term growth strategy.
With a global fan base exceeding 500 million and a combined social media following of over 235 million across social media, PSG has become a cultural icon, sitting at the intersection of sport, fashion, and entertainment. Collaborations with global brands like Jordan have solidified its status as a globally recognized lifestyle brand. In 2024, the Club inaugurated the Paris Saint-Germain Campus, a state-of-the-art facility that sets new standards for athlete development and performance. As The Club of the New Generation, Paris Saint-Germain blends athletic excellence, cultural influence, and social impact to shape the future of sport and society.
About Qatar Airways
A multiple award-winning airline, Qatar Airways won the ‘World’s Best Airline’ title for an unprecedented ninth time at the 2025 World Airline Awards, managed by the international air transport rating organisation, Skytrax. Qatar Airways was previously named the World’s Best Airline in 2011, 2012, 2015, 2017, 2019, 2021, 2022, and 2024.
The airline continues to be synonymous with excellence, and has yet again received recognition for ‘World's Best Business Class’, and ‘World's Best Business Class Airline Lounge’. As the leading connector in the region, Qatar Airways has also been lauded with the ‘Best Airline in the Middle East’ title for the 13 time.
Qatar Airways currently flies to over 170 destinations worldwide, connecting through its Doha hub, Hamad International Airport, the ‘Best Airport in the Middle East’ for 11 consecutive years, as well as ‘World’s Best Airport Shopping’ for the third year in a row, as voted by Skytrax. Hamad International Airport has previously been named the ‘World’s Best Airport’ by Skytrax in 2021, 2022, and 2024.
Qatar Airways was the first airline in the Middle East to be certified to the highest level of IATA’s Environmental Assessment (IEnvA) programme, based on recognised environmental management system principles (such as ISO 14001). As an inaugural signatory to the Buckingham Palace Declaration in March 2016, Qatar Airways became the first airline globally to be certified to the industry standard for the prevention of illegal wildlife trafficking in aviation.
For further information, visit www.qatarairways.com or the Qatar Airways mobile app.
About Art Basel Qatar
Debuting in Doha in February 2026, Art Basel Qatar will embed itself in Qatar’s vibrant cultural landscape and provide an unparalleled platform to showcase leading galleries and artistic talent from the Middle East, North Africa, South Asia, and further afield.
The new fair is the centerpiece of a one-of-a-kind partnership between Art Basel; its parent company MCH Group; Qatar Sports Investments (QSI), a major investor in sports, culture, entertainment and lifestyle; and QC+, a strategic and creative collective specializing in cultural commerce.
Contact: [email protected]