Paris Saint-Germain opens its first official store in Hong Kong

The Club•17 Jan 2026 15:13

From left to right: Lydia Kong, Vice-President K11 Musea & K11 Art Mall; Selina Lau, PSG Head of China; Richard Heaselgrave, PSG Chief Revenue Officier; Blaise Matuidi, PSG Legend; Kelly Guo, Fanatics CEO; Nadia Benmokhtar PSG Diversification Director and Sébastien Wasels, PSG Managing Director Asia Pacific

Paris Saint-Germain inaugurated its first permanent store in Hong Kong on Saturday, January 17, in the presence of Club legend Blaise Matuidi. Developed in collaboration with Fanatics China, this opening marks a new step in strengthening ties with international supporters and reflects the Club’s commitment to supporting the growth of regional talents through creative collaboration projects.

A store to experience the Paris Saint-Germain universe

As the 13th brick and mortar store in Paris Saint-Germain’s official retail network, this new space is located in the heart of the K11 MUSEA shopping mall, in Hong Kong’s Victoria Dockside district.

This 100% Red and Blue space now allows fans in the region to fully immerse themselves in the Paris Saint-Germain experience by discovering the complete range of products developed by the Club.

From the opening day, supporters were able to find the most iconic items from the Parisian wardrobe, widely embraced by fans around the world – sportswear items, lifestyle pieces, and accessories. The Club’s four official kits for the season (Home, Away, Third, and Fourth kits) share the space with the Club’s most iconic lifestyle collections (including collaborations with Jordan Brand, Kevin Durant, and BlackPink, among others), as well as timeless accessories such as mascots, plush toys, bags, and key rings.

Exclusive products, specially designed for Asian supporters, were also unveiled for the occasion. Specifically, a unique capsule collection created for 2026 Chinese New Year, developed in partnership with Fanatics China, has been available for purchase since the opening of the Hong Kong store.

Looking ahead, the Hong Kong store will spotlight collections resulting from collaborations with local artists, both emerging and established, contributing to the development of the regional creative scene.

Events and workshops may also be hosted in the store, making it a true space for expressing Paris Saint-Germain passion. The ambition: to enable fans to embrace the Club’s codes and universe and build their own PSG experience.

An inauguration at the crossroads of Hong Kong and French Traditions

Represented in Hong Kong by Richard Heaselgrave (Chief Revenue Officer), Nadia Benmokhtar (Diversification Director), and Club legend Blaise Matuidi, Paris Saint-Germain inaugurated the store with a ceremony highlighting Hong Kong traditions, including lion dances. Several Paris Saint-Germain fans and members of the Hong Kong Supporters’ Club were also invited to attend the ceremony. Guests and suppoerters were then able to discover the interior of the store and all the products available.

A new milestone in bringing the Club closer to its fans worldwide

The opening of this new store is part of Paris Saint-Germain’s ambition to strengthen its physical presence among supporters around the world.

In Hong Kong and more broadly across China, the Club’s fan community stands out for its strong engagement, with nearly 131 million fans, 20 official supporters’ clubs, and 7.3 million followers on social media.

Across the Asian continent, Paris Saint-Germain brings together more than 65 million online followers, with China representing the Club’s second-largest fan community, behind Indonesia with its 10.2 million followers.

The opening of a new Paris Saint-Germain official store in Hong Kong represents another important step in bringing us ever closer to our fans around the world. These spaces, far more than retail locations, are designed as platforms for expressing the passion of our supporters and the creativity of the local artistic scene. We are committed to continuing along this path and enabling all our fans to celebrate their passion for Paris Saint-Germain.
Nadia Benmokhtar, Diversification Director, Paris Saint-Germain

Pictures of the store can be found here:

Store pictures

Pictures of a sample of products available at launch can be found here:

Collections pictures

Pictures of the opening ceremony can be found here:

Opening ceremony pictures

About Paris Saint-Germain official stores

The Paris Saint-Germain official store network consists of several online and physical distribution channels:

13 physical stores located across five countries, allowing fans to experience Paris Saint-Germain even thousands of miles from the Parc des Princes:
- Flagship Champs-Élysées, Paris, France 
- Paris Saint-Germain Megastore, Paris, France 
- Achères store, France
- London store, UK 
- New York City store, New Jersey, USA 
- Las Vegas store, Nevada, USA
- Villaggio Mall Gate 4 store, Doha, Qatar 
- Hamad International Airport store, Doha, Qatar 
- Go Sport Corner Mall of Qatar, Al Rayyan, Qatar 
- Paris Saint-Germain store Shinjuku, Tokyo, Japan
- Paris Saint-Germain store Harajuku, Tokyo, Japan 
  · Baycrews store, Nagoya, Japan 
  · K11 Musea store, Hong Kong, SAR China

2 e-commerce platforms connect fans worldwide to the Paris Saint-Germain universe: usastore.psg.fr, accessible globally, & a dedicated store on the Chinese marketplace Tmall for fans in China:
Global online store

Tmall store