Paris Saint-Germain launches official store on China's Tmall

The Club•17 Oct 2025 09:47

Paris Saint-Germain is proud to announce the opening of its official boutique on Tmall (天猫), in partnership with Fanatics China. This launch on Tmall, one of China’s most influential B2C e-commerce platforms owned by the Alibaba Group, marks a significant step in Paris Saint-Germain’s digital retail expansion across Asia while strengthening connections with Chinese fans. 

ONLINE STORE TO FUEL CHINESE FANS’ PASSION FOR PARIS SAINT-GERMAIN

Launched in 2008, Tmall provides a trusted online marketplace where international brands connect directly with Chinese consumers. Thanks to the opening of a Tmall online store, fans in China will now have direct access to authentic Paris Saint-Germain products, including: 

Official Nike Jerseys: Home, Away, and Third kits, with customized printing options 
Nike Lifestyle Collections: Home & Third colorways
Upcoming Collaborations (available from early November): BLACKPINK, Kevin Durant, Dreamville
Local Unbranded Collection (first drop on November 5)
Other accessories, such as Top Players Cards

The Paris Saint-Germain Tmall boutique will serve as a key digital touchpoint for Chinese supporters, offering them the opportunity to purchase authentic products easily while experiencing the club’s distinctive Parisian spirit and global lifestyle identity. 

Store

ANOTHER STEP FORWARD FOR THE PARIS SAINT-GERMAIN BRAND

This initiative marks a new step in Paris Saint-Germain’s ambition to bring fans closer to the Club around the world by combining sport, fashion, and culture. The e-boutique will strengthen the connection with local supporters by offering a seamless shopping experience tailored to their habits. It will empower Chinese fans to nurture their passion for Paris Saint-Germain through exclusive content, limited editions, and collaborations with Chinese creators, highlighting local creativity and fan engagement.