Ici C’est Paris La Maison London
📍14 Cavendish Square – London, United Kingdom
📅 11–15 February
🕙 10:00am–6:00pm
🎟️ Free admission – selected experiences available by prior registration
👉 Full program and information: https://www.psg.fr/en/icp-london
📸 Download the full visual press kit: https://we.tl/t-yqK6wdappT
Located at 14 Cavendish Square, just a few steps from the Club’s Official Store on Oxford Street, Ici C’est Paris La Maison will take over a traditional London townhouse offering a creative and experiential hub across four floors.
Its name directly echoes one of the Paris Saint-Germain supporters’ most iconic chants. More than a slogan, Ici C’est Paris has become a powerful symbol of the Club’s identity, embodying its history, culture and unique bond with fans around the world.
Open to the public free of charge from 11 to 15 February between 10am and 6pm, this one-of-a-kind space aims to provide a vibrant, cultural and accessible venue, true to the Paris Saint-Germain universe and the Parisian art de vivre.
Blending Parisian influence with London’s creative energy, Ici C’est Paris La Maison comes to life as an experiential laboratory imagined by Paris Saint-Germain, designed to bring sport, creativity, culture and art de vivre into dialogue.
The Ground Floor defines the rhythm and energy of La Maison. The Training Room reinterprets elite pre-game rituals through movement, breath and recovery, with sessions ranging from Run Club warm-ups and high-intensity training to accessible classes and kids yoga, designed for all ages and abilities. Alongside this, The Culture Lab presents an immersive, interactive art installation created specifically for La Maison by one of the world’s leading experts in movement.
Floor One plays host to the art of living with an Ici C’est Paris Café offering a curated coffee and patisserie experience inspired by Parisian savoir-faire. La Maison will also be the site of a Paris Saint-Germain Concept Store and Sneaker Lab, hosting exclusive collaborations and limited-edition merchandise drops throughout the week.
Floor Two captures the creative dialogue between Paris and London. Designed as La Maison’s cultural heartbeat, The Lounge brings together music, performance and conversation, reflecting the energy and influences of both cities. The space will host an evolving program of DJs, musicians and artists, alongside talks, workshops and cultural conversations across music, design, art, comedy and poetry.
Floor Three offers a more intimate and exclusive experience. A registration-only tasting room will host private dining moments, with menus created specifically for La Maison by chefs from both sides of the Channel.
Access to Ici C’est Paris La Maison London is free and open to all, with walk-in entry available. Visitors are encouraged to register via the dedicated website to secure priority access and avoid queuing, with selected experiences subject to availability.
Rooted in Paris, Paris Saint-Germain draws on the unique energy of the French capital to shape an identity that extends far beyond sport. Fashion, music, art, design, gastronomy and elite performance form key territories of expression that the Club continually reinterprets, modernizes and projects onto the international stage.
First unveiled in Los Angeles in summer 2025 during the Club World Cup and later developed further with Ici C’est Paris Park in Doha last December, the Ici C’est Paris La Maison concept reflects the Club’s ambition to offer fans around the world ever more immersive brand experiences.
Located in the heart of London, this new Maison demonstrates Paris Saint-Germain’s ability to establish a lasting presence in the world’s leading capitals, creating a space where Parisian DNA connects with London’s local energy.
“Paris lies at the heart of the Paris Saint-Germain identity. It is a constant source of inspiration that fuels our creativity and our openness to the world. With Ici C’est Paris La Maison London, we bring this identity to life through a place of creation and sharing, designed to connect our international fans with the Parisian universe and art de vivre.”
First non-British sports club to open an official store in London, in September 2023
150 members of PSG Club London, founded in 2008
14 PSG Academy training sites across the UK, with 1500 registered players this season
Founded in 1970 and crowned UEFA Champions League winners for the first time in 2025, Paris Saint-Germain (PSG) is France's most successful sports Club and a leading force on the European stage. Under Qatar Sports Investments (QSI) ownership since 2011, PSG has grown into a multi-sport institution, excelling in men’s and women’s football, handball, judo, and Esports. In 2022, U.S.-based Arctos Partners invested in the Club to support its long-term growth strategy.
With a global fan base exceeding 500 million and a combined following of over 235 million across social media, PSG has become a cultural icon, sitting at the intersection of sport, fashion, and entertainment. Collaborations with global brands like Jordan have solidified its status as a globally recognized lifestyle brand. In 2024, the Club inaugurated the Paris Saint-Germain Campus, a state-of-the-art facility that sets new standards for athlete development and performance. As The Club of the New Generation, Paris Saint-Germain blends athletic excellence, cultural influence, and social impact to shape the future of sport and society.
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