Conceived as a tribute to Paris's sound, culture and effervescence, the club's new away shirt celebrates the city's unique identity through a design that echoes its art and music scene.
Having been presented on 26th June, the shirt is performing very well commercially, with sales of the first few items in the collection – across both Paris Saint-Germain's physical stores and its online store – up 67% compared to the launch of the 2024–2025 away collection.
This surge has also been evident in a number of key moments. The shirt was initially unveiled by French rapper Gazo during the Fête de la Musique last month, before finding itself at the heart of the club's exclusive collaboration with record label XO as part of The Weeknd's recent visit to Paris. The capsule collection was also exclusively available at our pop-up venue, Ici C'est Paris – La Maison, between 4th and 8th July.
This collection's story is still being written, too. Starting this Saturday (11th July), Paris Saint-Germain's supporters will be able to check out the club's training collection as well as the sportswear and lifestyle ranges inspired by its new away shirt. These items will be available from 09:00 CEST, both on our online store and at all of our physical stores.
