WWE takes over the Paris Saint-Germain store
Since 12 January, WWE has officially taken over the Paris Saint-Germain official store in London. Until 18 January, fans have been invited to enjoy a fully immersive experience in the WWE universe through a series of exclusive activations, transforming the store into a true playground where sport meets entertainment. As the highlight of this exceptional week at the Oxford Street store, 10 MyParis members who made an in-store purchase were selected to win a Golden Ticket, granting them access to a unique meet & greet on Friday 16 January with Carmelo Hayes, the current United States Champion and a globally recognised star of wrestling, invited by WWE. This unprecedented takeover represents a key moment in the build-up to the WWE SmackDown, one of the flagship events on the WWE calendar, hosted this year at Wembley
An exclusive Paris Saint-Germain x WWE collection
To mark the occasion, Paris Saint-Germain and WWE are unveiling an exclusive merchandise collection, entitled “Paris brings the SmackDown”, blending the Club’s iconic identity with the spectacular world of WWE.
The centrepiece of the collection is a t-shirt featuring John Cena, a legendary icon of professional wrestling, making his first-ever appearance within the Paris Saint-Germain universe.
The “Paris brings the SmackDown” capsule adopts a bold black-and-white aesthetic, showcased across a range of clean yet powerful pieces: two tees, a hoodie, a crewneck and a tote bag with striking designs. Selected items are also available in kids’ sizes (KID), allowing younger fans to fully embrace this unique collaboration.
The collection is available exclusively at the Paris Saint-Germain London store, at the Club’s two Paris boutiques, as well as on store.
Exclusive fan activations
Throughout the week, Paris Saint-Germain supporters and WWE fans were able to enjoy a series of exclusive activations built around this landmark collaboration.
Three unique experiences were offered to MyParis members who made a purchase in-store.
Each purchase from the “Paris brings the SmackDown” collection automatically granted entry into a prize draw to win two tickets to attend WWE SmackDown at the OVO Wembley Arena on Friday 16 January.
In parallel, a unique meet & greet is organized today with WWE Superstar Carmelo Hayes with 10 selected MyParis members for an unforgettable, up-close experience with the heroe of the ring.
Finally, all participants were able to enter a competition offering the chance to win an official Paris Saint-Germain jersey.
A collaboration at the crossroads of cultures
This collaboration reflects Paris Saint-Germain’s ambition to partner with the world’s leading entertainment brands and to deliver ever more innovative experiences to its global fanbase, beyond football.
By bringing together the spectacular world of WWE through SmackDown at the OVO Wembley Arena, alongside an exclusive in-store activation at the Paris Saint-Germain London store centred around the “Paris brings the SmackDown” collection, the Club reaffirms its ability to build powerful bridges between sport and entertainment in the world’s leading capitals.