Paris Saint-Germain opens its first PSG Café on the Champs-Elysées

The Club•24 Mar 2026 18:10

Paris Saint-Germain is opening its very first PSG Café this Tuesday, March 24. Located in the heart of Paris, on one of the most iconic avenues in the world, this unique venue invites fans and tourists from around the globe to experience Paris Saint-Germain in a new way, as part of their everyday lives. Club supporters, food lovers and coffee enthusiasts now have a new destination in this distinctive and elegant space, embodying a contemporary vision of the Parisian art of living. Featuring exceptional coffees, seasonal beverages, must-have viennoiseries and signature pastries, the PSG Café caters both to fans of the Club and to those who embrace a refined and healthy lifestyle.

PSG Café: a venue reflecting the Club’s identity, blending Parisian tradition with modern indulgence

Designed as a new expression of the Club’s identity, the PSG Café extends the Paris Saint-Germain experience into everyday life.

Ideally located on the capital’s most iconic avenue, the PSG Café combines refined aesthetics, a warm atmosphere and a true Parisian spirit, notably through a covered outdoor terrace that offers a welcoming and convivial setting.

The PSG Café offers a varied, indulgent and balanced menu, designed to fit seamlessly into urban routines—from morning coffee to afternoon treats and lunch breaks. At any time of day, visitors can enjoy:

Parisian café classics: fresh seasonal fruit juices, exceptional coffees and traditional French viennoiseries;
Contemporary creations inspired by global food trends: indulgent pastries, balanced bowls and signature items.

A health-conscious approach, developed with renowned experts, where indulgence meets nutritional standards, offering a modern and innovative vision of food in line with the Club’s DNA.

An opening driven by leading figures from the Paris food scene

To celebrate its opening, the PSG Café welcomed around one hundred guests for an exclusive preview of this new destination. This special moment also highlighted the key contributors to the project—recognized figures from the new Parisian culinary scene:

Christian Gomes, former fitness coach to Thiago Silva, brought a balanced and contemporary approach to the recipes, combining well-being and pleasure;
Emna Makni, co-founder of premium brand CULT, supported the development of a sharp and cohesive overall concept;
Brice Robin, two-time French barista champion and 7th in the 2023 World Championships, crafted a refined beverage menu centered around specialty coffee;
Alexandre Argentel, the chef behind the PSG Café menu;
Imane Berrada, creator of one of the Café’s flagship products: a madeleine inspired by Paris Saint-Germain’s UEFA Champions League triumph.

Food: a new signature for Paris Saint-Germain

In a city where gastronomy and lifestyle are inseparable, the PSG Café stands as a natural extension of the Rouge & Bleu universe. This initiative builds on previous international experiences, from London to Los Angeles, where PSG has already explored immersive and innovative culinary concepts.

The latest example is Ici C’est Paris La Maison in London (February 11–15, 2026), whose culinary offering was curated by Phamily First, a leading creative agency in the field. Chef Alexis Bijaoui notably created a French Touch English breakfast for visitors to the 100% Rouge & Bleu pop-up space.

The ambition is clear: to establish the PSG Café as a must-visit lifestyle destination in Paris, at the crossroads of urban professionals and international tourists seeking healthy, on-trend products and an authentic PSG experience.

A new milestone in building a global lifestyle brand

More than a football club, Paris Saint-Germain is positioning itself as a global, cultural and lifestyle brand in tune with its time.

Actively engaged in the worlds of art, fashion and music, this project marks a new step in the Club’s ambition to expand its lifestyle DNA into new areas of expression, including food. Paris Saint-Germain is thus building a global, cultural and experiential brand universe, aligned with contemporary lifestyles and embedded in the daily lives of its communities.

The PSG Café is fully part of this dynamic, offering an accessible, immersive and emotional experience designed to appeal both to supporters and to lovers of inspiring places—Parisians and international visitors alike.