Paris Saint-Germain opens immersive lifestyle pop-up in Los Angeles
The Club•
PSG House to Feature Exclusive Fashion Collaborations, Cultural Programming, and Fan Experiences, June 14–23
From June 14 to June 23, European Champions Paris Saint-Germain will be introducing the PSG House, an experiential pop-up on the iconic Melrose Avenue in Los Angeles. Free and open to all daily from 10:00 AM to 7:00 PM, PSG House will offer fans and visitors an inspired blend of sport, fashion, art, music, and wellness, curated in the spirit of Parisian elegance and West Coast creativity.
Designed as a cultural and experiential hub, PSG House invites the public to discover the French touch and step into the universe of Paris Saint-Germain through exclusive collaborations, interactive zones, and community programming. A rotating lineup of events — including workshops, wellness sessions, DJ sets, comedy nights, and watch parties — aims to engage creatives, fans, and the broader Los Angeles community.
Augmented Reality photobooth with Paris Saint-Germain players
Trophy gallery showcasing the Club’s historic achievements
Kids Zone with games and interactive activities
Rooftop soccer pitch and fan club events
Wellness lounge and social spaces featuring food trucks and live music
Content Studio: Daily shows and podcasts produced on-site, including "Good Morning & Bonsoir" and “Wassup America.”
Retail & Capsule Drops: Visitors can shop the new 2025–26 Home jersey as well as the Away and Third jerseys, as well as a curated selection of exclusive PSG fashion collaborations, available only at the PSG House.
June 18: featuring Alexis Guerreros (The Cooligans Podcast), JF Harris (The Ringer, Comedy Central),
Steve Furey (Dating No Fitler, Hulu) and Jamel Johnson (Memes & Nightmares, Hulu)
June 22: featuring Armando Anto (Don’t Tell, World Tour, Multiple Specials), Ethan Edenburg (Conan, Wolves of Glendale, Tenacious D Tour), Melissa Villaseñor (SNL) and Jordan Thewlis (Don’t Tell)
Workshops: covering fashion, cinema (in collaboration with Miramax), innovation, and community-based.
June 15: Paris Saint-Germain v. Atletico Madrid
June 19: Paris Saint-Germain v. Botafogo
June 23: Paris Saint-Germain v. Seattle Sounders
PSG x Savoir Faire: Bespoke fashion pieces and live workshops customizing shoes and accessories.
PSG x The Weeknd: A bold jersey campaign tied to the artist’s Los Angeles concert and a chance to win tickets through in-house activations.
PSG x Steven Harrington: A vibrant art-meets-football collab exclusive to Los Angeles.
New Era, Alchemist, PTSF, Pamela e-Bike: Streetwear, sustainable fashion, and lifestyle collaborations rooted in urban identity and PSG's cultural crossover.
Qatar Airways: Souvenir photos with PSG stars
Visit Rwanda x BigFace: Coffee-tasting corner and all-day café
Visit Qatar: 3-a-side soccer pitch
Aspetar: Wellness corner inspired by elite sports recovery
beIN SPORTS: Live content wall and VR PSG experiences
EA SPORTS: Gaming zone with EA FC 25 tournaments
Hisense: PSG House provider of TVs and Home Appliance
MatchWornShirt: Live jersey auctions and signed memorabilia
Stanley: Custom hydration products co-branded with PSG
From Paris to Los Angeles, the PSG House embodies the Club’s mission to build a global lifestyle brand that transcends sport. With its finger on the pulse of fashion, culture, and community, this pop-up is a bold expression of “The Club of the New Generation.”
June 14 – 23, 2025
Melrose Avenue, Los Angeles
Open Daily: 10:00 AM – 7:00 PM
Full schedule and registration for select workshops: en.psg.fr/usa