Whether on Zwift or out on the road, participants will be invited to ride at least 16.4 kilometres. A number of highlights will then take place throughout the initiative, including virtual group rides alongside professional Groupama-FDJ UNITED riders, a finale at the Parc des Princes and an auction of exclusive bikes, with proceeds donated to the Paris Saint-Germain Endowment Fund – PSG For Communities and the Xana Foundation.
A challenge open to all cycling and Paris Saint-Germain fans
From 18 August to 13 September 2026, participants will be invited to take part in We Ride Paris on Zwift. Represented by an avatar wearing an exclusive cycling kit and riding a virtual Wilier Filante SLR ID2, both featuring the event’s colours, participants will complete a 16.4-kilometre virtual loop through the streets of Paris, fully decked out in the colours of We Ride Paris. Along the route, they will pass some of the French capital’s most iconic landmarks, including the Champs-Élysées, the Jardin des Tuileries and Montmartre.
Several group rides will also be organised on Zwift, giving participants the opportunity to ride together and share the experience alongside professional riders from Groupama-FDJ UNITED.
To enable as many cycling enthusiasts as possible to take part, those without a Zwift account can also join We Ride Paris by sharing a link to a ride of at least 16.4 kilometres recorded using the sports tracking app of their choice.
Registration and full participation details are available on the dedicated website:
A unique finale event at the Parc des Princes
At the end of the initiative, six participants who have registered via the dedicated website and either completed the Zwift challenge or recorded a 16.4-kilometre ride using the sports tracking app of their choice will be selected through a prize draw and invited to take part in an exclusive event at the Parc des Princes.
At the Club’s iconic stadium, they will take part in a unique group ride on Zwift alongside Club personalities and professional riders from Groupama-FDJ UNITED.
A wide range of prizes will also be up for grabs throughout the initiative and awarded to participants, including VIP experiences at professional cycling races with FDJ UNITED, a Zwift Ride smart bike and annual Zwift memberships, official We Ride Paris cycling kits, WHOOP wearables and monthly memberships, as well as vouchers for the Paris Saint-Germain online store.
An auction in support of PSG For Communities and the Xana Foundation
To make the challenge a truly unique experience, Paris Saint-Germain commissioned internationally renowned artist Edgar Plans to create the distinctive visual identity for We Ride Paris. His design has been applied to a cycling kit, a Zwift Ride smart bike and an exceptional Wilier bicycle, bringing together the worlds of Paris Saint-Germain, PSG For Communities and the Xana Foundation.
As part of the initiative, Wilier and Zwift will provide five Filante SLR ID2 bikes and five Zwift Ride smart bikes respectively, all customised in the We Ride Paris colours. These exclusive pieces, created especially for the occasion, will be auctioned by Paris Saint-Germain. All proceeds from the auction will be donated to PSG For Communities, through the Paris Saint-Germain Endowment Fund, and the Xana Foundation to support their work.
Through We Ride Paris, Paris Saint-Germain continues to develop innovative sporting experiences that bring together an ever-growing community around the values of sharing, self-improvement and solidarity.
More than a cycling challenge, We Ride Paris celebrates the power of sport to build bridges between disciplines and communities in support of meaningful causes.