Paris Saint-Germain launches PSG Lab batch #2

After the success of its inaugural edition, Paris Saint-Germain is opening applications for Batch #2 of PSG Labs, its acceleration program dedicated to sports innovation, hosted at Station F, the world’s largest startup campus.

Launched last March, PSG Labs made Paris Saint-Germain the first football club in the world to create an innovation accelerator at the heart of the tech ecosystem. This unique program aims to co-create the future of sport and entertainment alongside the most promising startups and scaleups, combining PSG’s expertise, infrastructure, and global brand power.

A New Phase to Shape the Future of Sport

Over a period of three months, selected companies will collaborate with Paris Saint-Germain teams to address the Club’s key innovation challenges, from fan experience and athletic performance to AI-powered content production, sustainable infrastructure, and new immersive and Web3 technologies.

Applicants are invited to propose solutions across 14 strategic innovation priorities, including:

• 360° Fan Data Platform and CRM activation

• Smart and sustainable stadiums

• Personalized athlete performance

• Automated brand visibility measurement

• Digital and blockchain-based collectibles and experiences

The full list of innovation challenges is available at

An Accelerator for Growth and Impact

Through PSG Labs, startups gain access to:

• Guidance from PSG’s business, digital, and performance experts

• Privileged access to PSG’s international ecosystem and its global fan community of over 500 million supporters

• Real-world testing opportunities within elite sports environments

• Global visibility through PSG’s media and communication channels

• Dedicated support for fundraising, product launches, and international expansion

Applications Open Until November 11, 2025

Applications are reviewed and selected on a daily basis, and slots are limited. Interested companies are encouraged to apply early on

Opening: Monday, October 27, 2025 – Deadline: Tuesday, November 11, 2025

About Paris Saint-Germain

Founded in 1970 and crowned UEFA Champions League winners for the first time in 2025, Paris Saint-Germain (PSG) is France's most successful sports Club and a leading force on the European stage. Under Qatar Sports Investments (QSI) ownership since 2011, PSG has grown into a multi-sport institution, excelling in men’s and women’s football, handball, judo, and Esports. In 2022, U.S.-based Arctos Partners invested in the Club to support its long-term growth strategy. 

With a global fan base exceeding 500 million and a combined social media following of over 235 million across social media, PSG has become a cultural icon, sitting at the intersection of sport, fashion, and entertainment. Collaborations with global brands like Jordan have solidified its status as a globally recognized lifestyle brand. In 2024, the Club inaugurated the Paris Saint-Germain Campus, a state-of-the-art facility that sets new standards for athlete development and performance. As The Club of the New Generation, Paris Saint-Germain blends athletic excellence, cultural influence, and social impact to shape the future of sport and society. 

About PSG Labs

Created by Paris Saint-Germain in 2025 and hosted at Station F, PSG Labs is the first sports innovation accelerator ever launched by a football club. Its mission is to build transformative partnerships at the intersection of sport, technology, and culture, empowering entrepreneurs to test, learn, and grow alongside one of the world’s most forward-thinking clubs. Leveraging PSG’s expertise, cutting-edge infrastructure, and the passion of millions of fans worldwide, PSG Labs offers innovators a unique environment to experiment, validate, and scale their solutions on a global stage.

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