Paris Saint-Germain and Visit Qatar announce global partnership renewal at the official opening Of Ici C’est Paris Park in Doha
The Club•
Visit Qatar and Paris Saint-Germain announced the renewal of their global partnership during an exceptional event held in Doha: the official opening of Ici C’est Paris Park, marked by an unforgettable drone show illuminating the city skyline launched by Paris Saint-Germain Legend Marco Verratti.
The show ended with a reveal of the Club and Visit Qatar logos in the night sky alongside the message “The Story Continues”, a powerful creative symbol of the partnership’s evolution.
This momentous celebration symbolised both organisations’ shared ambition to continue writing a story built on innovation, culture and global resonance.
The renewed agreement running until 2028 strengthens Visit Qatar’s status as a Premium Partner of Paris Saint-Germain Women’s Football, Men’s Football and Handball teams, reflecting the natural continuity of a relationship rooted in long-term vision and shared values.
Since the 2012-2013 season, Paris Saint-Germain and Visit Qatar have worked hand in hand to showcase Qatar’s unique cultural heritage and world-class hospitality: a destination that combines family-friendly experiences, accessible luxury and immersive activities across culture, sport, dining and entertainment. Over recent seasons, several PSG legends and players from both the men’s and women’s squads have experienced tailored trips to discover the country’s landmarks, attractions and vibrant atmosphere, helping to illustrate the breadth of experiences Qatar offers to all types of travelers.
Qatar has also become an increasingly attractive stopover destination, offering travelers a warm winter sun, distinctive cultural discoveries and modern venues hosting world-class events. The country’s vibrant lifestyle echo those promoted by Paris Saint-Germain, with an ever-growing scene in gastronomy, from Michelin-starred restaurants to internationally renowned chefs, as well as a flourishing fashion and design community illustrated by the Fashion Trust Arabia awards. Music and film take center stage through events such as the Doha Film Festival’s music nights. This new chapter builds on that momentum, supporting a shared ambition to showcase the country’s diverse experiences and to inspire football fans and travelers to explore everything it has to offer.
“Today marks the continuation of a shared story. Visit Qatar and Paris Saint-Germain have built a relationship grounded in long-term vision, creativity and cultural connection. Over more than a decade, this partnership has grown into one of our most meaningful and enduring collaborations, and its renewal reflects our confidence in its long-term potential. Celebrating this new chapter in Doha, during the opening of Ici C’est Paris Park, highlights the depth of our cooperation and our commitment to inspiring fans and travellers around the world.”
“This renewed partnership marks an important milestone in our ongoing collaboration with Paris Saint-Germain. Together, we have built a relationship that goes beyond sport, one that reflects shared values of creativity, excellence and global connectivity. The opening of ICI C’est Paris Park in Doha is a testament to our commitment to delivering meaningful experiences for fans and visitors. As we enter this new chapter, we look forward to amplifying Qatar’s appeal as a vibrant destination where world-class sport, culture and hospitality come together.”