An original creation bridging Art and Sport
Paris Saint-Germain has collaborated on several occasions since February 2022, and Kasseem “Swizz Beatz” Dean co-founder of The Dean Collection.
This collaboration reflects a shared vision: pushing the boundaries of creativity, embracing cultural influence and positioning football as a true platform for expression.
Unveiled for the first time on January 21 during Paris Fashion Week, at the 3.Paradis runway show, this new pre-match shirt highlights Paris Saint-Germain’s ability to establish itself at the crossroads of contemporary creation, fashion and lifestyle.
A jersey showcased at Art Basel Qatar, the newest edition of the world-leading Modern and contemporary art event
This initiative forms part of the ongoing partnership between the Club and Art Basel, one of the most prestigious events in the global contemporary art calendar.
Following activations during Art Basel Paris last October, Paris Saint-Germain and Qatar Airways now unveil this new collaboration, created in anticipation of the Fair’s first-ever edition in Doha, from 5 to 7 February 2026.
Qatar Airways is the Official Airline Partner and Official Principal Partner of Paris Saint-Germain, and a Premium Partner of Art Basel.
The partnership with Paris Saint-Germain and Qatar Airways is a further expression of a shared ambition to celebrate creativity, innovation and the dialogue between art and sport on an international scale.
Discover the jersey and the photo selection :
This new collaboration with Emeric Tchatchoua is part of a long-term creative relationship with a Paris-based talent who brings art, fashion and contemporary culture into dialogue. Through this shirt, Paris Saint-Germain reaffirms its ambition and cultural authenticity: making the Club a space for expression where football becomes a platform for creativity and influence, far beyond the pitch. Our Club does not appropriate culture — it respects it and collaborates with its legends.
On this unique shirt, I reworked the ‘Paris’ typography with an ‘R’ inspired by Ruff Ryders, a cornerstone of global hip-hop culture. This gesture would not have been possible without Swizz Beatz, a major and inspiring creative figure. To do this through a new collaboration with Paris Saint-Germain, my club at heart and the club of my hometown, is both an honour and a great source of pride.