Paris Saint-Germain and L'Oréal Groupe today announced a strategic partnership running through 2028. For the first time, this collaboration brings together two Paris-born organisations united by a shared ambition: to promote a contemporary vision of French excellence around the world, driven by innovation, performance and inspiration.
Parisian roots, global leaders
Paris Saint-Germain and L'Oréal Groupe share the same origins: Paris and the Greater Paris region. Founded in the French capital, both organisations have become global leaders in their respective fields.
As the reigning two-time UEFA Champions League winners and the most successful football club in French history, Paris Saint-Germain has established itself as one of the world's leading sports organisations. With more than 250 million followers across social media, the Club embodies the Parisian spirit far beyond the football pitch, spanning sport, fashion, music, art and lifestyle.
The world's leading beauty company, L'Oréal Groupe brings together a portfolio of international and local brands. Present in more than 150 countries, the group employs 15,000 people in France and over 90,000 worldwide. For more than a century, it has relied on science, innovation and creativity to develop products used every day by hundreds of millions of consumers around the world.
This partnership marks a first for L'Oréal Groupe, which is joining forces with a football club for the very first time. At Paris Saint-Germain and at L'Oréal, performance and innovation are driven by the strength of a team united behind a common ambition.
Science and teamwork at the heart of performance
The two organisations share the same way of working: constantly striving for progress, paying close attention to every detail and continuously raising the standards of their respective industries.
This commitment is reflected at the PSG Campus, where doctors, performance coaches, researchers and experts develop a scientific approach to performance in support of elite athletes.
At L'Oréal, scientific research and dermatological expertise contribute to product performance, well-being and self-confidence. In both organisations, teamwork plays a central role.
Vichy Laboratoires: scientific innovation supporting Paris Saint-Germain's Men's First Team
The partnership will come to life through L'Oréal Groupe's brands, starting with Vichy Laboratoires, the leading dermocosmetics brand recommended by more than 80,000 dermatologists worldwide. Vichy becomes the Official Skincare and Haircare Partner of Paris Saint-Germain's Men's First Team, bringing its scientific expertise to support players' health, skincare and performance.
This collaboration will create a genuine platform for joint innovation. Vichy's scientific teams will join the PSG Campus in Poissy to conduct observational studies on skin health, scalp health, well-being and athletic performance. Together, the teams will also develop educational content on integrative health, sharing insights from elite sport alongside the most appropriate dermatological solutions and protocols with a wider audience.
Vichy Laboratoires' expertise will also support players in their daily routines by providing skincare and haircare products at both the PSG Campus and the Parc des Princes.
Bringing the partnership to life for fans
L'Oréal Groupe's brands will also bring the partnership to life for Paris Saint-Germain supporters through exclusive experiences during selected home matches. These activations will combine sport, innovation, creativity and style, extending the partnership beyond the pitch.