Paris Saint-Germain accelerates innovation with PSG Labs at STATION F and opens applications for its next startup batch
The Club•
Paris Saint-Germain continues to expand its innovation accelerator PSG Labs hosted at STATION F, the world’s largest startup campus, and announces the opening of applications for its next cohort of ventures.
PSG Labs launches its first projects with partner startups
At the same time, during a visit to the new PSG Labs space at STATION F, Victoriano Melero, Chief Executive Officer of Paris Saint-Germain, and Richard Heaselgrave, Chief Revenue Officer, met with and advised the teams from the startups currently supported by the Club..
This visit marks a key milestone in the rollout of PSG Labs, with the official launch of its first projects. These initial ventures are working closely with Paris Saint-Germain teams on strategic priorities, including in fan experience, cybersecurity, and intelligence monitoring:
· Borro, which is developing a 100% cashless digital deposit solution for reusable cups, designed to make reuse simple, seamless, and scalable in stadiums and large events.
· NewsCore, an AI-powered platform that analyzes media, social networks, and specialized sources to deliver real-time, actionable insights to monitoring, security, communications, and marketing teams, with full source traceability and reliability scoring.
· Nothreat, a proactive, self-learning, and AI-driven cybersecurity platform designed to detect and neutralize threats before they impact systems.
During their visit to STATION F, Paris Saint-Germain executives also took part in a “CEO Meeting” with the ventures, sharing a common vision for ongoing projects and providing strategic guidance in line with the Club’s ambitions. This immersion at the heart of the PSG Labs ecosystem highlights Paris Saint-Germain’s commitment to making innovation a key driver of its overall strategy.
The ventures are already preparing for an upcoming “Demo Day,” where they will showcase the innovative solutions developed as part of the PSG Labs program. This event will highlight the synergies between a leading global sports organization and high-potential tech companies, within a unique environment that enables large-scale testing and experimentation.
Launch of a new PSG Labs call for applications
To build on this momentum, Paris Saint-Germain announces the opening of applications for the next PSG Labs batch, with the program set to begin on June 2nd.
Over a three-month period, selected companies will work alongside Paris Saint-Germain teams to address the Club’s key innovation challenges: from fan experience to athletic performance, from AI-enhanced content production to infrastructure sustainability, as well as immersive technologies and Web3.
Applicants are invited to submit solutions aligned with three strategic priorities:
Strengthening and growing the Club’s fan community engagement
Expanding and better understanding the Club’s fan base through data
Contributing to the development of a dedicated running community platform
Supporting the development of a “wellness” offering (mental health, physical activity)
Off-stadium and non-matchday fan experiences
Driving innovation in athlete performance
Computer vision-based video tracking for training (no wearable sensors)
Recovery optimization
Data-driven personalized training
Reinventing Club operations through AI and automation
AI-powered video search and indexing for archives
AI-driven threat detection and incident response
Use of AI agents to automate PSG Labs operations
All information is available at:
An Accelerator for Growth and Impact
The PSG Labs program offers ventures:
Dedicated support and guidance from PSG’s business, digital, and performance experts
Opportunities to test solutions in real-life conditions within elite sports environments
Global visibility through PSG Labs’ communication channels
Support for fundraising, product launches, international expansion, and market listing
Applications are reviewed and selected on a daily basis, and slots are limited. Companies are encouraged to apply as soon as possible at:
Opening: March 30, 2025 – Deadline: April 26, 2025
