Paris Saint-Germain, Nike and Courtney McWilliams unveil an exclusive capsule collection
The Club•
An exclusive collaboration celebrating the heritage of performance and contemporary design
Paris Saint-Germain and Nike have partnered with Courtney McWilliams to launch a capsule collection available exclusively from March 4 to 15 at Nike Lab.
Through her distinctive craftsmanship, the British designer, who has been based in Paris for over 15 years, presents an entirely original clothing line. The collection is the result of a rigorous deconstruction and reconstruction process using former Nike and Paris Saint-Germain pieces and jerseys, transformed into contemporary and original creations.
These history-rich pieces are reimagined through Courtney McWilliams’ signature universe, blending gothic references, subcultural aesthetics, and a darker romanticism.
This collaboration is part of the Nike Re-Creation initiative, a platform dedicated to exploring new ways of creating from existing unused garments and materials through local creative collaborations. For this capsule, the creative process and textile transformation phase were carried out in Ivry-sur-Seine at LeLabPlus, a workshop renowned for its expertise in textile upcycling and revalorization.
Each piece in the capsule is produced in limited quantities, resulting in a collection at the crossroads of sport, culture and craftsmanship. It combines the codes of sport with a refined and avant-garde vision of fashion, offering a fresh interpretation of the heritage of both brands.
The campaign notably features Paris Saint-Germain athletes Sakina Karchaoui, Elisa De Almeida and Senny Mayulu, who embody the spirit of innovation and excellence at the heart of this collaboration.
The full collection will be available from March 4 to 15 at Nike Lab, located at 12 rue des Hospitalières Saint-Gervais, 75004 Paris.
Pictures of the collection shooting can be downloaded here:
A video by Courtney McWilliams explaining the creative journey of the collection:
Portrait photo of Courtney: Courtney McWilliams
Campaign photos: Maxime Ballesteros
Video: Idriss Nassangar
Campaign production: Amplify
Collection manufacturing workshop: LeLabPlus, Ivry-sur-Seine