Paris Saint-Germain and BYD announce a multiyear partnership
The Club•
Paris Saint-Germain and BYD, the world's leading manufacturer of new energy vehicles, are proud to announce a new global partnership through to June 2029. Under the three-year agreement, BYD becomes the Official Automotive Partner of Paris Saint-Germain.
The partnership brings together two global brands united by a shared vision of innovation, excellence and international ambition. Both Paris Saint-Germain and BYD have transformed their respective industries by constantly challenging conventions, embracing innovation and building meaningful connections with millions of fans and customers around the world.
Over the next three seasons, the partnership will come to life through worldwide campaigns, exclusive content featuring Paris Saint-Germain's men's and women's teams, immersive fan activations and unique experiences for supporters across the globe. BYD will also enjoy prominent visibility across Paris Saint-Germain's global ecosystem, while vehicles from both BYD and DENZA, the Group's premium automotive brand, will support the Club's day-to-day operations.
By bringing together one of the world's most iconic football clubs and the global leader in new energy vehicles, Paris Saint-Germain and BYD aim to create a partnership that inspires fans worldwide while setting new standards for innovation, performance and excellence.
“We are proud to welcome BYD to the Paris Saint-Germain family. As one of the world's fastest-growing and most innovative companies, BYD is a natural partner for the Club. Bringing our two brands together opens exciting opportunities to engage fans through creativity, innovation and unique experiences around the world.”
"We are delighted to partner with Paris Saint-Germain, a club that has become a global symbol of excellence, ambition and innovation. At BYD, we share the same determination to inspire progress and connect with people through innovation. This partnership brings together two globally recognised brands united by a forward-looking vision and a passion for creating exceptional experiences. Together, we look forward to engaging with millions of fans worldwide while promoting a more innovative and sustainable future.”
