After bringing the spirit of Paris to the world, Ici C’est Paris La Maison settles in the heart of the capital

After Doha, London, Tokyo, Shanghai, Los Angeles and New York, Paris Saint-Germain is opening a new chapter for its signature event concept Ici C’est Paris La Maison. For the first time, the Club is bringing La Maison to Paris, the city from which it draws its identity and inspiration.

This opening comes just a few days after the Ici C’est Paris La Maison editions in Los Angeles (from 11 to 14 June) and New York (from 17 to 21 June), where thousand of visitors enjoyed a program combining sport, fashion, music, wellness and gastronomy. From Comedy Nights to FIFA Club World Cup match transmission, as well as running sessions and creative workshops, American public were able to discover immersive experiences inspired by the Club’s know-how.

From 4 to 8 July, Paris Saint-Germain will take over a private mansion located on Rue du Faubourg Saint-Honoré, in the 8^th arrondissement, to offer an immersive experience at the crossroads of sport, culture, innovation, wellness and the Parisian art of living. Designed as a true place for living and meeting, Ici C’est Paris La Maison will open its doors to bring together supporters, Paris lovers and creative minds around an unprecedented program open to all.

ICI C’EST PARIS – LA MAISON

📍 73 rue du Faubourg Saint-Honoré, Paris 8^th arrondissement

📅 From 4 to 8 july 2026

🕙 Open to the public from 10am to 8pm

🎟️ Free access and open to all, with some experiences requiring prior registration

Find the full program here:

La Maison settles in Paris

A city of creation, innovation and culture, embodying an internationally recognized art of living, Paris plays a central role in the construction of Paris Saint-Germain. Through this new stage, set on one of the capital’s most iconic streets just a few steps from the Champs-Élysées, the Club intends to celebrate the bond that unites it with its city by offering an immersion into the worlds that shape its identity today: sport, music, fashion, gastronomy and art.

This Parisian edition brings together the inspirations and encounters that have shaped Ici C’est Paris La Maison since its launch. Numerous experiences, collaborations and proposals imagined for the occasion will echo the different destinations that have hosted the project, offering visitors an immersion into the full richness of its international journey.

An immersion into Rouge & Bleu universe

From the wooded terrace of the garden to the different floors of the building, La Maison invites visitors to discover the different facets of Paris Saint-Germain through a series of immersive and interactive spaces.

To continue celebrating this historic season, visitors will be able to get close to the latest Champions League trophy won by the Club and extend the experience within spaces dedicated to gaming, creation and experimentation.

La Maison will notably host L’Atelier, a space designed as a showcase of the Club’s creative know-how, which will offer a selection of exclusive products from the most iconic collaborations of the international stages of the La Maison project. Visitors will also find a textile customisation workshop offering six designs specially created for La Maison, allowing them to keep a unique souvenir of their visit.

Innovation at the heart of the experience

At the heart of the private mansion, the Focus Studio will offer the public an immersive experience around Rebalance technology, used by Paris Saint-Germain athletes to support recovery, balance and overall well-being, accessible free of charge by reservation.

Every day during the opening period, the Beyond Vision Atelier will host a series of meetings and conferences with experts and entrepreneurs imagining the future of sport, digital, design, architecture, music and entertainment, in close collaboration with PSG Labs, the Club’s innovation acceleration program.

A place for expression and discovery

A Studio Digital will host different editorial formats, shows and podcasts with guests present at La Maison, allowing the entire Rouge & Bleu community to follow the program throughout the week.

Set in the vaulted cellar of the private mansion, the Salon de Musique will invite the public to discover sonic worlds in a premium immersive setting developed by La Boite Concept. Listening sessions featuring exclusive tracks and artists selected by Paris Saint-Germain will allow visitors to connect with the Club’s universe through its musical identity.

Wellness and the parisian art of living

True to the spirit of previous editions, La Maison Paris will give an important place to wellness, conviviality and gastronomy.

Located in the intimate garden of the private mansion, the Stanley 1913 Training Lounge will host different experiences dedicated to movement, relaxation and sharing, with yoga and Pilates classes available by registration.

After their visit, the public will be able to discover La Table, the space dedicated to gastronomy, which throughout the week will offer a series of culinary collaborations imagined with several guest chefs. Through their creations, visitors will be invited to rediscover the influences and flavours that marked previous Ici C’est Paris La Maison stages around the world, from Asia to the Middle East, via England and the United States.

The Café Nike will be an essential meeting point at La Maison, where Brûlerie de Belleville, the Parisian coffee roaster already present during the London and Tokyo editions, and the famous French house Dalloyau will take up residence. A selection of coffees, drinks and culinary creations specially imagined for the event will be offered there, extending the experience of the Parisian art of living in one of its most emblematic places of expression.

A new meeting place for the Paris Saint-Germain community

Ici C’est Paris La Maison Paris has been conceived as a place for living and meeting, open to all.

Supporters, families, entrepreneurs, artists, content creators, partners and residents of the capital will be able to come together there to share the same passion and immerse themselves in the universe of Paris Saint-Germain and its brand.

By settling in the heart of Paris, the city that gives it its identity, the Club continues its ambition to make its unique brand shine at the crossroads of sport, culture and lifestyle, while strengthening the bond that unites it with its community.