At the crossroads of sport, hospitality, and lifestyle, ALL Accor and Paris Saint-Germain will continue to create unique experiences, drawing on the Club’s international stature and Accor’s renowned expertise.
Since 2019, the partnership between ALL Accor and Paris Saint-Germain has established itself as one of the most iconic collaborations between sport and hospitality. As the Club’s former principal partner, with visibility on the Parisian jersey, and now its premium hotel partner, ALL Accor has built its brand by leveraging the international stature of Paris Saint-Germain while developing immersive experiences for its members and the Club’s fans.
In an industry where partnerships evolve rapidly, the longevity of the collaboration between ALL Accor and Paris Saint-Germain reflects a rare commitment, built on trust, loyalty, and a shared ambition to create lasting value over time.
To celebrate the renewal of this partnership, a new advertising campaign highlights the key moments that have shaped this collaboration. The film features Marquinhos, captain of Paris Saint-Germain, an iconic figure of the Club and a key witness to the partnership since its launch in 2019, embodying the loyalty and long-term commitment that define this relationship.
It weaves together exclusive footage of Marquinhos from past ALL Accor campaigns with some of the Club’s most memorable sporting achievements since the beginning of the partnership.
The film was unveiled during the “Dream Tournament”, held at the Parc des Princes on May 18, 2026, an immersive experience bringing together members of ALL Accor from around the world for a unique shared moment. Divided into teams created for the occasion, they stepped onto the iconic pitch of Paris Saint-Germain alongside Club Legends, including Javier Pastore, Mamadou Sakho, Claude Makélélé, and Pedro Miguel Pauleta.
The film was also released this Monday across the social media channels of ALL Accor and Paris Saint-Germain, including Instagram, YouTube, and LinkedIn.
ALL Accor enables its more than 100 million members to live out their passions through over 7,000 events worldwide each year – from local activities and masterclasses led by renowned chefs to major sporting tournaments and the most anticipated concerts. Through its website and app, ALL Accor offers an unrivaled selection of stays across more than 45 brands in over 110 countries. Its loyalty program gives members access to a wide range of rewards, services, and experiences, through more than 100 leading partners.
Through this partnership, members of ALL Accor will continue to enjoy exclusive experiences built around the world of Paris Saint-Germain, at the intersection of sport, entertainment, and hospitality.
"Paris Saint-Germain and ALL Accor each embody, in their respective fields, the international stature of French brands capable of bringing communities together around the world. For more than seven years, our partnership has been built on a shared vision of excellence, innovation, and commitment. We are proud to continue this journey together through 2030."
“Our collaboration with Paris Saint-Germain, one of the world’s most renowned sports brands, is more than ever a key asset. It has played a significant role in strengthening the international positioning of our ALL Accor loyalty program, enriching our members’ experiences through exclusive and memorable moments connected to the Parisian Club. We approach this new chapter with great enthusiasm, determined to deliver ever more immersive and emotional experiences rooted in the passions that inspire our members”