Creative direction & deliverables
UNIVERSAL EMOTION– music that transcends language
ANTHEMIC ENERGY– collective momentum and shared elevation
TRIUMPH IN MOTION– the sound of victory, on and off the pitch
PARISIAN ATTITUDE– elegance, boldness, and creative rebellion
CITY OF LIGHT– the glow of Paris, the heartbeat of the club
FROM THE STREETS TO THE STADIUM– inspired by youth and celebration
FUTURE CLASSIC– timeless, generational, and unforgettable.
1.JINGLE SIGNATURE
A short, instantly recognizable sonic identity for club transitions, teasers, and social activations.
➤ Objective: create an immediate and powerful PSG audio imprint.
2.OFFICIAL ANTHEM
A strong, emotional rallying song that resonates in the stadium, the locker room, and beyond based on the existing one
➤ A universal, anthemic, and emotionally charged composition.
3.PLAYER PRESENTATION SOUND DESIGN
Custom soundscapes for player entrances, line-ups, and highlight content.
➤ A blend of rhythm, tension, and rising energy between music and sound design.
4.ORIGINAL SINGLE (PSG Publishing Release)
A high-potential track produced in collaboration with Lab artists and released under PSG Publishing.
➤ A song that transcends the club and embodies PSG’s cultural aura.
5.SAMPLES & REINTERPRETATIONS
A creative exploration of Paris’s musical heritage:
Contemporary covers of French classics (Édith Piaf, Joe Dassin, Brigitte Fontaine…)
Curation of rare samples and archives linked to Paris
Creation of hybrid re-edits and bootlegs celebrating “Paname” through PSG’s creative lens.