We Ride
Take up the challenge and have a chance to enjoy a unique experience at the Parc des Princes
From 18 August to 13 September 2026, take part in a brand-new, 100% PSG cycling challenge.
Whether via your Zwift app or out on a bike ride, cycle 16.4km and be in with a chance to win a range of prizes: a unique experience at the Parc des Princes with professional riders from the Groupama-FDJ UNITED team, a Zwift Ride smart bike, official We Ride Paris kit, WHOOP fitness trackers, VIP experiences at professional cycling races with FDJ UNITED, and more.
Participants will be invited to take part in the We Ride Paris event on the Zwift app. Controlled by an avatar wearing a special outfit and riding a virtual Wilier bike in the event’s colours, connected riders will complete a 16.4 kilometers virtual loop through the streets of Paris, which will be entirely decked out in the event’s colours.
To enable as many people as possible to take part, cycling enthusiasts who do not have a Zwift account will also be able to join in the adventure by sharing a link to a cycle ride of at least 16.4 kilometres, completed via the fitness app of their choice.
At the end of this initiative, six participants who have registered in advance via the dedicated website and cycled 16.4 kilometers on Zwift or outdoors will be selected by prize draw to win an invitation to take part in an exclusive event held at the Parc des Princes.
From the Parisian stadium, they will take part in a one-off group session on Zwift, alongside Club personalities and professional riders from the Groupama-FDJ UNITED team.
In addition, numerous prizes will be up for grabs throughout the campaign and distributed amongst all participants.
To make We Ride Pairs a unique experience, Paris Saint-Germain has enlisted the help of international artist Edgar Plans, who has designed the campaign’s visual identity, featured on a cycling kit, an exceptional Wilier bike and a Zwift Ride smart bike.
As part of this initiative, Wilier and Zwift will each provide five Filante SLR ID2 bikes and five Zwift Ride smart bikes, respectively, in the We Ride Paris colours. These exclusive items will be auctioned by Paris Saint-Germain in aid of PSG for Communities, via its Endowment Fund, and the Xana Foundation to support their work.
Participants will be invited to take part in the We Ride Paris event on the Zwift app. Controlled by an avatar wearing a special outfit and riding a virtual Wilier bike in the event’s colours, connected riders will complete a 16.4 kilometers virtual loop through the streets of Paris, which will be entirely decked out in the event’s colours.
To enable as many people as possible to take part, cycling enthusiasts who do not have a Zwift account will also be able to join in the adventure by sharing a link to a cycle ride of at least 16.4 kilometres, completed via the fitness app of their choice.
At the end of this initiative, six participants who have registered in advance via the dedicated website and cycled 16.4 kilometers on Zwift or outdoors will be selected by prize draw to win an invitation to take part in an exclusive event held at the Parc des Princes.
From the Parisian stadium, they will take part in a one-off group session on Zwift, alongside Club personalities and professional riders from the Groupama-FDJ UNITED team.
In addition, numerous prizes will be up for grabs throughout the campaign and distributed amongst all participants.
To make We Ride Pairs a unique experience, Paris Saint-Germain has enlisted the help of international artist Edgar Plans, who has designed the campaign’s visual identity, featured on a cycling kit, an exceptional Wilier bike and a Zwift Ride smart bike.
As part of this initiative, Wilier and Zwift will each provide five Filante SLR ID2 bikes and five Zwift Ride smart bikes, respectively, in the We Ride Paris colours. These exclusive items will be auctioned by Paris Saint-Germain in aid of PSG for Communities, via its Endowment Fund, and the Xana Foundation to support their work.