"On Saturday against Caen, when I took my shirt off, everyone was asking what all the new tattoos were," explained Zlatan Ibrahimovic. "I had 50 names temporarily tattooed on my body. They are the names of real people who are suffering from hunger around the world. The tattoos have gone, but the people are still out there. There are 805 million people who are suffering from hunger around the world. I want you to see them, via me, to help the World Food Programme. This is the first time I have publicly engaged with a charity. If we can reach out to the world leaders, I am sure that together, we can solve the problem of hunger throughout the world."
The United Nations World Food Programme comes to the aid of 80 million people in 75 countries annually. In total, 805 million people are suffering from a lack of food in the world, many of them children.
"I had a dream that someone could carry this message, simply, and across frontiers," continued Marina Catena, Director of the World Food Programme France. "We thought of Zlatan Ibrahimovic who the entire world asks for autographs. So why not have Zlatan wear the autographs of others on his skin. We are very proud that he accepted to carry this message and that Paris Saint-Germain helped us organize this project. Dream Bigger is also a slogan that suits us perfectly. The challenge of 'Zero Hunger' is not only for humanitarian groups, but should concern everyone; that's the message."