This new partnership, that sees McDonald's become part of the family of Official Partners of Paris Saint-Germain, unites two international brands with common values, such as the development of team spirit and the commitment to providing pleasure to as many people as possible.
This partnership between two big brands will be active in Paris and the surrounding region for two years and will see both McDonald’s and Paris Saint-Germain move closer still to their fans.
After two years which saw promotional events held in McDonald's restaurants in Paris and the surrounding region, this new partnership will see McDonald's receive more visibility on the Paris Saint-Germain media and the development, all year long, of events linking the two brands, especially in restaurants in the region. One of the biggest operations will be undertaken before the end of the year, in over 200 restaurants in Ile-de-France, or around 80% of the restaurants of the region, with the creation of a special meal deal called the 'Menu Paris Saint-Germain.'
"To associate our brand to that of Paris Saint-Germain was an obvious choice for us, given how similar our publics are, in their diversity and their desire to experience strong emotions and share moments of pleasure," pointed out Fabrice BUISSON, director of the Ile-de-France region.
An official partner of the Olympic Games since 1976 and organiser of sports initiation events every summer since 2006 in France, McDonald’s reinforces its commitment to promoting sport and maintaining an active lifestyle, especially amongst young people.
"The partnership with McDonald’s associates Paris Saint Germain with a dynamic brand that has seduced a large a large clientele across France. We share that same ambition, so we are delighted to welcome them as an Official Partner," declared Jean-Claude Blanc, Paris Saint-Germain general manager.
About McDonald’s France (statistics as of end of 2012)
Present in France for the last 34 years, McDonald's employs 69,000 people. McDonald’s serves, on average, 1.7 million meals each day in its 1,260 restaurants, in 956 cities. In 2011, McDonald's France's total sales reached €4.35 billion. For all information concerning McDonald’s, including nutrition and quality in our restaurants, please visit: www.mcdonalds.fr.