Boulanger and Paris Saint-Germain are delighted to announce a new partnership, which will see the French company become Official household electronics and multimedia supplier for the next season-and-a-half.
From January 2016, Boulanger will be given visibility for their brand at the Parc des Princes and on the Club’s various media. The company will also activate its partnership with the club from the French capital via promotional operations in its various stores around the Ile de France area around Paris, with tickets for Paris Saint-Germain home matches up for grabs.
With over 60 years' experience, Boulanger is one of France’s leading household electronics and multimedia specialists. Its 8,000 employees strive every day to provide customers with the best in new technology, with 20,000 products available in 125 stores and online on the www.boulanger.com website. The brand is dedicated to providing customer satisfaction and tailored services, including product advice, financing, warranty extensions, delivery, installation, training, after-sales service and telephone assistance.
The creative brand Essentiel b, providing top technology at low prices, is also part of Boulanger.
"We were looking to be associated with Paris Saint-Germain from the start of 2016 onwards," said Etienne Hurez, director of Boulanger: "This partnership, which will complete our sports sponsorship programme which we began implementing last summer, will enable us to grow our reputation throughout France and particularly in Paris, where Boulanger has real ambition for the coming years. We hope to be able to share in Paris Saint-Germain’s historic success over the coming months, whilst providing our customers with plenty to get excited about, in particular with the match tickets and other prizes that will be on offer in our stores."
"Boulanger is a leading brand in the household electronics and multimedia sector in France," added Frédéric Longuépée, deputy Director general of Paris Saint-Germain. "We are delighted to begin this new year with them alongside us and to welcome them into the extended Paris Saint-Germain family."
Boulanger hopes to see as many Paris Saint-Germain fans as possible in its 22 stores in the Ile de France area around Paris, and in its new shop near to the Opéra Garnier at 30 Boulevard des Capucines, in the ninth arrondissement of Paris.